Paid Media Specialist

Remuneration:	R20000 - R30000 per month cost-to-company
Location:	Cape Town
Education level:	Degree
Job level:	Mid
Type:	Permanent
Reference:	#Paid Media
Company:	Sneaker LAB

Job title: Paid media specialist
Company: Sneaker LAB
Location: 65 Wale Street, Cape Town, 8001
Employment type: Full-time, in-office (Monday to Friday, 9am-5 pm)
Salary: Negotiable, depending on experience

About us

Sneaker LAB is a dynamic and innovative company at the forefront of fashion care technology. We're committed to providing sustainable care solutions for fashion enthusiasts worldwide. With our focus on quality and innovation, we're rapidly expanding and looking for passionate individuals to join our team.

Overview

The paid media specialist will play a key role in driving Sneaker LAB’s customer acquisition, brand awareness, and revenue growth through paid advertising. You will be responsible for planning, executing, and optimising paid media campaigns across various digital platforms, including Google Ads, Facebook, Instagram, and others. You will also manage our website and implement strategies to optimise sales. The ideal candidate will have a performance-driven mindset with experience in running successful campaigns that deliver a high return on ad spend (ROAS).

Responsibilities

Digital advertising:

• Plan, execute, and optimise digital advertising campaigns across platforms, including Google Ads, Facebook Ads, and Amazon Advertising
• Monitor campaign performance and ROI, adjusting strategies to achieve objectives
• Stay updated on industry trends and best practices to drive innovation and efficiency

Online store management:

• Oversee daily operations of the online store, ensuring a seamless customer experience from browsing to checkout
• Collaborate with teams to optimise product assortment, merchandising, and promotions
• Implement strategies to increase website traffic, conversion rates, and average order value

Amazon management:

• Manage Sneaker LAB's presence on Amazon across multiple territories
• Monitor and optimise product listings, pricing, and promotions to maximise sales and profitability
• Analyse Amazon performance metrics and develop actionable insights to drive growth

Strategic digital planning:

• Develop and implement a comprehensive digital strategy aligned with business objectives
• Coordinate the creation and distribution of email marketing campaigns, newsletters, and promotional materials
• Manage the company blog, ensuring regular publication of content optimised for SEO

Email marketing:

• Design and implement email campaigns, including newsletters and drip campaigns
• Manage subscriber lists and segment audiences for targeted messaging

Marketing involvement:

• Collaborate with the marketing team to brainstorm and develop innovative ideas and campaigns
• Contribute to marketing strategy planning and ensure effective integration of digital channels
• Provide insights and recommendations for optimising marketing materials

Analytics and reporting:

• Use analytics tools to track and measure digital initiatives
• Generate regular reports detailing key performance indicators (KPIs) and actionable insights
• Translate data into recommendations to optimise digital strategy and drive results

Retargeting and remarketing:

• Develop and manage retargeting strategies to re-engage past website visitors and customers

Staying updated on trends:

• Keep up-to-date with industry trends, platform updates, and emerging tools to maintain Sneaker LAB’s competitive edge

Requirements

• Bachelor’s degree in marketing, business administration, or related field
• Proven experience in digital marketing, e-commerce, or related role
• Demonstrated success managing Amazon accounts across multiple territories
• Proficiency in digital advertising platforms such as Google Ads, Facebook Ads, and Amazon Advertising
• Strong analytical skills and ability to interpret data
• Excellent communication and collaboration skills
• Detail-oriented with experience managing multiple projects simultaneously
• Knowledge of SEO best practices and content marketing strategies
• Familiarity with e-commerce platforms (e.g. Shopify) and website analytics tools (e.g. Google Analytics)
• Creative thinking and problem-solving skills

Benefits

• Opportunities for career growth and professional development
• Fun, fast-paced work culture with a passionate team
• Monthly team-building activities

How to apply

If you’re ready to join a company that’s revolutionising the fashion care industry, we’d love to hear from you! Please submit your CV and a cover letter to careers@sneakerlab.com outlining why you're the perfect fit for the paid media specialist role at Sneaker LAB. We look forward to welcoming you to our team!

Posted on 16 Oct 14:05, Closing date 15 Dec