Leigh Andrews

Editor-in-Chief: Marketing & Media at Bizcommunity
Location:Cape Town, South Africa
Google talk:leighkandrews
Skype:Leigh.Andrews84

Profile

Leigh Andrews (@leigh_andrews) AKA the #MilkshakeQueen, is Editor-in-Chief: Marketing & Media at Bizcommunity.com, with a passion for issues of diversity, inclusion and equality. She's also on the Women in Marketing: Africa advisory panel, and can be reached at ...
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Current employment

Editor-in-Chief: Marketing & Media
Bizcommunity - www.bizcommunity.com/
Present - Cape Town

Skills

SEO, Blogging, Creative writing, Journalism print and online

Qualification

BA Journalism
Year completed:2004
Education level:Degree
Final year subjects:Journalism
Psychology
Institution:RAU
Location:Johannesburg, South Africa
 
BA (Hons) Psych
Year completed:2005
Education level:Honours
Final year subjects:Psychometry
Institution:UJ
Location:Johannesburg, South Africa
 
Magic massages and heavenly high tea at the Oyster Box

If the rituals of work and everyday life are getting to you, there are two specific rituals at the Oyster Box Hotel that will put a spring back into your step - the relaxing ritual of a full body massage and the delicious ritual of high tea, respectively...

By Leigh Andrews 2 days ago

Marketing the future: Unlocking the human element in a digital world

A data science expert, mind science practitioner and advertising strategist walk into a bar... When that trio actually comprises Shavani Naidoo of Primedia, Anne Thistleton of Light Consultancy and 'everyone's favourite ad commentator' Andy Rice, it must be the bar at IMM Graduate School's second annual 'marketing the future' event...

By Leigh Andrews 3 days ago

#BehindtheSelfie with... Ryan McFadyen

This week, we go behind the selfie with Ryan McFadyen, co-founder and head of strategy at HaveYouHeard...

By Leigh Andrews 11 Sep 2019

Marketing fundamentals with the 2019 BrandZ CMO panel

The panel discussion at the Cape Town version of WPP and Kantar's Top 30 BrandZ Cape Town launch event for 2019 featured a panel of take-home marketing insights into the power of purpose and 'clicks and mortar' loyalty from some of the country's best-valued brands, namely Takealot, Capitec Bank and Pick n Pay...

By Leigh Andrews 10 Sep 2019

#FairnessFirst: Stepping up to keep SA's females safe

Local media covered the general sense of unrest and discomfort in the country last week, following the spate of femicide cases that spurred the nation to say #Enoughisenough and ask #AmInext? In addition to marches, a number of platforms have been voicing their support...

By Leigh Andrews 9 Sep 2019

SA's pinotage and seasonal produce shines at Groot Phesantekraal

Here's what to expect at Groot Phesantekraal wine farm, and why we recommend making a more-ish meal of it with both wine tasting and brunch...

By Leigh Andrews 6 Sep 2019

#StartupStory: How SoloUnion SA's plugging the senior-level agency brain drain

When former SA creative Matthew Bull started the SoloUnion talent collaborative in New York, he quickly realised this was just the model SA needed, so he recruited Rob McLennan and Gillian Rightford to lead this industry game-changer. Neither an agency nor a collection of freelancers in the strictest sense of the word, here's how their 'heads without the overheads' sharing economy creative solution works...

By Leigh Andrews 5 Sep 2019

#BehindtheSelfie with... Mike Barnwell

This week, we go behind the selfie with Mike Barnwell, chief creative officer at HelloFCB+...

By Leigh Andrews 4 Sep 2019

Click this! Email marketing myths, debunked!

Jason Bagley, CEO of Firing Squad, presented Meltwater's August 2019 webinar, on how to win at email marketing. Here's why this digital marketing dinosaur is still relevant today, along with an overview of Bagley's top five email marketing myths debunked...

By Leigh Andrews 3 Sep 2019

#FairnessFirst: Understand true diversity to become more inclusively creative

One of the most interesting sessions of the DStv Seminar of Creativity at #Loeries2019 creative week touched on the difference between inherent and acquired diversity. But many gloss over these terms as business jargon and don't even know which is which, and why both are valuable to your creativity...

By Leigh Andrews 2 Sep 2019

#BehindtheSelfie with... Mishka Patel

This #WomensMonth, we go behind the selfie with Mishka Patel, now news and traffic presenter at Good Hope FM as well as TV presenter, life coach, social media lifestyle and health influencer, voice-over artist and event MC...

By Leigh Andrews 28 Aug 2019

#FairnessFirst: The power of women in influencer marketing

One of the highlights of last year's Loeries Masterclasses was the Women in Marketing (WIM) Africa launch event. Here Andrea Opoku, director and Africa ambassador for Women in Marketing, shares growth since then as well as the context of this year's WIM Africa event on the power of women in influencer marketing, with some interesting global insights...

By Leigh Andrews 26 Aug 2019

#Loeries2019: Hall of Famer Alistair King on the industry's current seismic shift towards a more inclusive creative future

This year's Loeries Hall of Fame inductee is... Alistair King, founding creative partner of King James Group!

By Leigh Andrews 24 Aug 2019

#Loeries2019: What it's like, working as a creative in Dubai

Manuel Bordé, executive creative director (ECD) at TBWA\RAAD, was the opening speaker at the 2019 DStv Seminar of Creativity and delivered all the laughs and insights you'd expect to set the scene for the day of unpacking creativity in ways that go beyond the obvious...

By Leigh Andrews 24 Aug 2019

#Loeries2019: Africans aren't just swimming with the creative sharks, we are the sharks

Piwe Motshegoa, head of sales: general entertainment at DStv media sales, kicked off the DStv Seminar of Creativity - a highlight of Loeries Creative Week as the industry gets ready for the annual award nights - with a reminder that Africans hold all the storytelling magic they need...

By Leigh Andrews 23 Aug 2019

#Loeries2019: Check the stereotypes in your creativity

Things got off to a reflective note at the 2019 DStv Seminar of Creativity with a reminder to join the UN Women's Unstereotype Alliance, as the stereotypes stop with you...

By Leigh Andrews 23 Aug 2019

#Loeries2019: Our responsibility of better representation in advertising, media

The media and advertising industries play an important role in stirring the way society is portrayed. Here's why UN Women and Dove's masterclass session at Loeries 2019 called for the creative industry as a whole to take a stand and work actively towards better representation, particularly in terms of gender...

By Leigh Andrews 23 Aug 2019

#Loeries2019: What do CMOs really want from their agency?

One of the biggest changes to the advertising landscape in recent years? Bringing creatives in-house. But does it work to do so? The robust and honest discussion led by Joanne Joseph at the Loeries Masterclasses explained what this means for members of the industry working together in the future, and what both sides really want...

By Leigh Andrews 23 Aug 2019

Get your fill of hearty, country-style winter warmers at Eat @ Perdeberg

If you're en route from the West Coast to Wellington, you'll see signs telling you to stop at 'Eat @ Perdeberg'. Here's why you can't go wrong with the chef's trio of oxtail, chicken curry and venison pie. Unlike us, try leave some space for dessert...

By Leigh Andrews 21 Aug 2019

#BehindtheSelfie with... Karen Steenkamp

This #WomensMonth, we go behind the selfie with Karen Steenkamp, creative director at young and dynamic empowerment agency, Sum of 21 Academy...

By Leigh Andrews 21 Aug 2019

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