Latest newsDigital transformation is well and truly underway, and marketing is now more and more data driven. While it lagged behind for a few years, out of home has quickly caught up. Data is everywhere and 'everyone has it', but not all data is created equal. Vicinity Media has many unique data sources and in this article I'll share how we use them for our clients and demonstrate the real wins when this data is leveraged in strategy, execution and measurement within an omnichannel approach, says Sharne Daniels, a DOOH campaign specialist at Vicinity Media. 28 Sep 2023 Read more We can all agree that OOH is digitally transforming at break-neck speed, Covid pushed the Fast Forward button and it hasn't let up since. The days of thumb sucking traffic counts is not a too distant memory either which makes the pace of change all the more outstanding (not to say there isn't still some thumb sucking), says Vicinity Media co-founder and CEO Daryl van Arkel. 30 Jun 2023 Read more DealFeed, our digital catalogue solution, has been recognised for innovation at the MMA Smarties South Africa Awards, receiving 2 Silver Awards in the categories of Experience Technology (Geo Targeting) and E-Commerce Marketing (O2O/New Retail/Innovative Sales Channel). 6 Apr 2023 Read more As we navigate the challenges and opportunities that lie ahead in 2023... It's time to reflect on the standout moments and achievements made in 2022. 2 Mar 2023 Read more Vicinity Media have announced that Greg Mason has joined South Africa's leading location data and technology company as supply and data manager. Mason has over 12 years of digital advertising experience with a specific focus on commercialising online publications through advertising. 2 Feb 2023 Read more Makro successfully amplified their 51 Years of Great Savings campaign through utilising Vicinity's Digital Catalogue and True Location Targeting Technology - reaching the right audiences, at the right place. 10 Oct 2022 Read more Vicinity Media have announced that Olav 'Ollie' Westphal has joined South Africa's leading location data and technology company as head of retail. Ollie brings with him a 25 year track record of unrivalled success in the marketing and advertising field, and is the industry authority on the printed catalogue and its role in retail advertising. 1 Sep 2022 Read more Relevance is key to the success of Caltex's Big Flex campaign. Fuel prices at an all-time high, Caltex cleverly utilised Vicinity's True Location data and 4D targeting technology to advertise their Big Flex competition to specific audiences and locations. 15 Aug 2022 Read more The True Location Cup inspires and educates the industry about the power of fresh ideas, creative thinking and innovation. Starcom's Otrivin pollen count campaign exceeded all expectations! 4 Jul 2022 Read more Vicinity Media's growth from 'the geo-fencing guys' into a big data player happened over a number of years. The transformation was complete when the company launched Vicinity 4D as a data source and targeting solution in 2020. This gold standard data product is derived from direct publisher integrations, near me searches, campaign engagements, store visits, and your website audience, and in layman terms means we know where and how to target your audience most effectively, eliminating risk and ramping up performance. 3 Jun 2022 Read more Leading location technology and data business Vicinity Media are proud to announce that digital OOH marketing strategist Bianca Pianese has joined the team. 26 May 2022 Read more It's official - we're taking awards to a whole new level with the True Location Cup. 17 May 2022 Read more It's been an explosive year for Vicinity Media... 10 Feb 2022 Read more At Vicinity Media, we've jumped into the big data space big time. We currently process over 500 million data points every month from our audience of 10 million-plus unique users through direct integrations with SA's best and most trusted premium publishers. This data 'gold dust' has become the underlying foundation on which our business ecosystem is built and allows our homegrown proprietary technology to laser target your audience unlike any other. 12 Jan 2022 Read more Unlike a billboard that a client can see, you can't personally police the whole internet, meaning the digital media space has always been open to abuse. Click farms and bots pretending to be customers have wasted millions of dollars of ad spend. Ads that aren't even viewable have been paid for all leading to the rise of independent 3rd party measurement. 11 Nov 2021 Read more As advertisers ready for their busiest time of the year, the Near Me microapp - an endpoint providing laser targeted location data for users with purchase intent - helps brands reach their audiences with unerring precision. 2 Nov 2021 Read more Big data is the driving force behind digital advertising. Vicinity Media leverages 1st Party Location Data from four unique sources to fuel consumer insights, behaviour and trends for more targeted data driven marketing. 11 Oct 2021 Read more Vicinity Media's Near Me microapp has seen incredible growth since launching late last year. In June the microapp appeared 94,998,674 times and recorded an incredible 493,979 engagements. With over five million unique users, Near Me already has one of the biggest audiences in the country. 19 Jul 2021 Read more
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moc.aidem-ytiniciv@ofni | moc.aidem-ytiniciv@selasPhysical Address: Cnr Jan Smuts & Wells Ave, Office 1, The Parks, Parkwood, Johannesburg, 2193 |
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