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Latest news releases 2021 holiday video advertising guide for brands and retailers, a global video advertising technology company has released its 2021 Holiday Video Advertising Guide "Navigating consumer shopping expectations this season" for brands and retailers. The guide covers the holiday season, which is one the most significant events of the year for retailers and consumers around the world, who make it their mission to find the perfect gifts and capture the best deals. While this period provides huge opportunities for brands, it also brings stiff competition. For advertisers wanting to get ahead, the key to holiday success is in understanding how consumer expectations have changed, and how their advertising strategy can meet these demands. 22 Oct 2021 Read more

Household targeting's role in the cookieless future
The below article content was originally published in BandT.  25 Jun 2021 Read more

Study from finds video advertising more effective across combination of CTV, desktop and mobile devices, a global advertising technology company transforming the way brands connect with relevant audiences, has released a research study - The Bigger Picture: Why Effective Video Advertising Requires a Synergy Across CTV, Desktop and Mobile Devices" - that illustrates how using video advertising across a combination of all three screens can drive greater lifts in brand awareness, purchase intent and other campaign KPIs, compared with using any of the devices alone. 26 May 2021 Read more

How household targeting can improve engagement
The below article content was originally published in BizReport by Kristina Knight. 18 May 2021 Read more releases a guide on 'advanced TV': What it is and how it can help drive results, a global technology company specialising in digital advertising, has published a whitepaper on the topic of advanced TV. The guide provides a detailed explanation of what advanced TV is in all its forms, why it is important to consider and how it can help brands generate results. 1 Jun 2020 Read more

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David Barnard | Managing Director Sub-Saharan Africa
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