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Tractor Outdoor Press Office
Tractor Outdoor was founded in 2001 by international industry veterans and is managed by a team who has a comprehensive grounding in the outdoor media industry.
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Latest news

Showing value in a goldfish economy
"He has all the attention span of a goldfish!" 25 Aug 2023 Read more

Static vs digital: When it comes to outdoor media, both can play a role in your media strategy
Within media circles, you often notice that the average 'water cooler' conversation grows somewhat vehement when it comes to extolling the apparent virtues or weaknesses of certain media types. It's black or white; this or that, for or against. And outdoor media is no exception, with media planners often having very persuasive views on whether advertisers should be investing in static out of home (OOH) or digital out of home (DOOH) media. 25 Jul 2023 Read more

Load shedding may have dealt media a curveball, but OOH is going nowhere
Recently, there've been more than a few conversations that lament the knock that load shedding is having on the out of home (OOH) media industry, specifically digital out of home (DOOH). 7 Jul 2023 Read more

Tractor's power-backed DOOH solutions show advertisers light at the end of the load shedding tunnel
Out of home media - specifically digital out of home (DOOH) media - has seen thousands of screens across the country go dark when load shedding kicks in. In response, one of South Africa's leading media owners, Tractor Outdoor, has designed a new power-backed solution to keep screens on, meeting the needs of its advertisers. 26 May 2023 Read more

Attention OOH advertisers: This is your Western Cape wake-up call
Since the dark days of the pandemic - and despite the dark days of Stage 6 loadshedding - the city of Cape Town and the greater Western Cape is once again alive with people. Locals and tourists bustle along busy streets; holidaymakers populate the city's restaurants and retail outlets or venture out along the Garden Route; and the city's flagship events, such as the Two Oceans Marathon, are back on the calendar. It's safe to say, the Western Cape is very much back in business. 16 May 2023 Read more

Is culture the antidote to the Great Resignation?
In the years following the Covid-19 pandemic, the so-called 'Great Resignation' saw a rise in job-quitting across many parts of the world - and, despite its high unemployment rate, South Africa was not exempt from this wave of resignations. 21 Apr 2023 Read more

Tractor welcomes new head of group marketing and services to the team
Experienced marketer and outdoor media expert Ruchelle Mouton has been appointed the new head of group marketing and services at Tractor Media Holdings. 6 Apr 2023 Read more

Tractor appoints Mali Motsumi-Garrido as its new sales director
One of South Africa's leading independent media owners, Tractor Media Holdings, has appointed Mali Motsumi-Garrido as its new sales director, effective 1 March 2023. 20 Mar 2023 Read more

Tractor adds high-value DOOH site on Cape Town N2 to its network
Tractor Outdoor has added new key sites to its Western Cape network of digital out of home (DOOH) inventory: four new screens flanking the N2, and a stone's throw from Cape Town International Airport - making Tractor the first independent media owner to offer this calibre of coverage on a national highway. 20 Mar 2023 Read more

SME Launchpad to offer free outdoor advertising to small businesses
Tractor Media Holdings, one of South Africa's leading independent media owners, is allowing entrepreneurs and small medium enterprises (SMEs) the opportunity to promote their businesses through its nationwide network of digital boards - for free. 20 Jan 2023 Read more

Why the Western Cape is set to become the new outdoor media hotspot in 2023
If there were a battle between the provinces, each of South Africa's nine would have something special to offer. 12 Jan 2023 Read more

Tractor Outdoor acquires boutique media company, extending its reach across the Western Cape
Following its acquisition of a 50% stake in boutique media company UrbanSigns in 2018, leading out-of-home (OOH) media owner Tractor Outdoor has since announced that it will take over the rest of the business. 31 Oct 2022 Read more

When more is less: Tackling oversaturation in the OOH industry
Inventory oversaturation is becoming a very real problem for the out of home (OOH) media industry. We're running out of space for new inventory in provinces that are typically in demand by advertisers, as well as high-footfall areas such as cities and other sought-after locations and iconic landmarks. 26 Oct 2022 Read more

Black-owned private equity and venture capital firm acquires stake in Tractor Media Holdings
Black-owned private equity and venture capital firm Hlayisani Capital has acquired a minority stake in Tractor Media Holdings, one of South Africa's leading digital outdoor media owners. These funds will be channelled towards the acceleration of Tractor's aggressive digital out of home (DOOH) growth strategy; allowing for the acquisition of key sites, new portfolios as well as investment in advanced and cutting-edge technologies - ensuring that Tractor remains at the forefront of DOOH media in South Africa. 25 Oct 2022 Read more

Evolving and growing together is key to a thriving OOH industry
Iconic South African brands Simba and KFC recently launched a campaign that saw the snack food company team up with the fast-food chain to produce a new flavour of chips inspired by KFC's popular Zinger Wings - a collaboration that delighted long-time fans, who were thrilled to see two of their favourite snacks join forces in an exciting love affair. 18 Oct 2022 Read more

The role of compliance in building a more cohesive OOH industry
Tractor Outdoor general manager Michael Brits weighs in on how compliance will contribute to more sustainable outdoor industry. 6 Oct 2022 Read more

Why outdoor media owners should be thinking about their content strategy
Commercial director at Tractor Outdoor Remi du Preez explains why outdoor media owners should be thinking more holistically about their content. 28 Sep 2022 Read more

Mentorship: Helping women getting a foot in the door of outdoor
A few years ago, I started having more conversations about how we, the out of home (OOH) media sector, could start building an industry that was more inclusive; one that women would be drawn to and want to be a part of. 26 Aug 2022 Read more

Tractor Outdoor opens its DOOH network to SA's communities
Tractor's new events platform allows community members to advertise events across its nationwide network of digital billboards. 17 Aug 2022 Read more

Creative to give you paws: Tractor takes Woof Project's new campaign to drive dog adoptions nationwide
If it's true that dogs sometimes resemble their owners; then somewhere there must be a mutt that has Elvis' slick moves, Eminem's street cred, and Beyonce's fabulous mane. 27 Jul 2022 Read more

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Contact Tractor Outdoor

Tel: 0869990226
Email: moc.roodtuorotcart@ofni