Latest newsInfluencer marketing has been predominantly associated with lifestyle and consumer brands, but it's a misconception to believe that B2B brands cannot benefit from this modern-age form of marketing. B2B influencer marketing can be a game-changer for businesses looking to establish authority and enhance brand awareness. 28 Sep 2023 Read more While quantitative metrics dominate influencer marketing reporting, it's crucial to acknowledge the significance of qualitative metrics. Discover the metrics often neglected by brands and marketers, which can enhance campaign success from the outset. 21 Jul 2023 Read more In the age of segmented audiences and diverse influencers, applying the same deliverables across different influencers in a campaign falls short. Brands must recognise the value of tailored messaging and content executions, as audiences crave authenticity and personalisation. 19 Jul 2023 Read more In the ever-evolving landscape of influencer marketing, staying ahead of the curve is crucial for brands, marketers, and influencers alike. At Style ID Africa, we have dedicated the past six months to closely observing internet and social media trends, patterns, and behaviour among our extensive database of 35,000 influencers across 10 African countries. 23 Jun 2023 Read more Style ID Africa, an influencer marketing agency and platform, recently launched an interactive Instagram filter for South African social media users. This filter was used as a key focus to launch Under Armour's Summerized Collection. 9 Mar 2023 Read more
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