Latest newsMoms matter when it comes to retail marketing. Understanding the real household decision-makers, and how to reach them in-store. 14 May 2025 Read more The alcohol industry is a dynamic yet highly regulated space, where brands must navigate strict advertising restrictions while still making an impact. That’s where in-store advertising shines - offering brands a powerful way to connect with shoppers at the most crucial moment: the point of purchase. With 20 years of experience in retail media, Smart Media understands how to create innovative, compliant, and effective in-store advertising solutions that drive sales and enhance the shopper experience. 4 Apr 2025 Read more In today’s fast-paced retail environment, capturing shopper attention at the right moment is more critical than ever. Consumers are bombarded with countless marketing messages daily, making it challenging for brands to stand out. That’s where Smart Media comes in. 10 Mar 2025 Read more In the bustling world of supermarkets, where competition is fierce and customer expectations are high, standing out is more important than ever. Supermarkets are at the heart of daily shopping for millions of people. As a retailer, how can you transform your store into a more engaging, efficient, and profitable space? The answer lies in Smart Media’s innovative in-store advertising solutions. 28 Aug 2024 Read more Smart Media, a leading name in innovative retail advertising solutions and captivating campaigns, is thrilled to announce a new chapter in its journey. It has extended its reach into Pick n Pay family stores, marking the beginning of an exciting era of growth and diversification. 28 Jun 2024 Read more Smart staff by Smart Media 30 Apr 2024 Read more Smart Media, the in-store retail media company, is celebrating 20 years in business in 2024. To start this new chapter, they have launched a distinctive rebrand aimed at addressing the unique challenges faced by businesses in the South African and global retail industry. 26 Feb 2024 Read more Smart Media, a trailblazer in in-store retail media innovation, has once again secured industry acclaim, earning three prestigious awards at the recent Shop! SA Shopper Marketing Awards. The accolades recognize Smart Media's excellence in Digital & Experiential Campaign, as well as In-store Display & Point of Sale in the Health & Beauty category. The winning solutions—Smart Staff, Smart Q & Shop, and Smart Grab & Go—underscore Smart Media's commitment to transforming the retail landscape. 23 Nov 2023 Read more The holiday season brings forth feelings of happiness, merriment and a noticeable increase in consumer spending. For brands that specialise in Fast Moving Consumer Goods (FMCG), this time of year poses a dilemma. Should they book in-store media space, or preserve budget for an alternate period? 28 Sep 2023 Read more In today's fast-paced retail landscape, customer experiences have become a focal point for businesses aiming to create lasting impressions and build brand loyalty. As the retail industry continues to evolve, so do the strategies that underpin exceptional customer experiences. One strategy that has emerged as a game-changer is linking staff training to improved customer experiences in-store. This paradigm shift, propelled by innovative technologies and forward-thinking businesses, is revolutionising the way we perceive and execute customer interactions. 22 Aug 2023 Read more In today's competitive retail landscape, innovative in-store advertising solutions play a crucial role in driving sales and enhancing brand visibility. Dis-Chem Pharmacies, a prominent retail chain in South Africa, partners with Smart Media, a leading provider of advertising solutions, to offer FMCG brands a powerful arsenal of in-store advertising tools. In this article, we will explore three specific in-store advertising solutions, along with an overview of other offerings provided by Smart Media in Dis-Chem stores. 3 Aug 2023 Read more What do shoppers want from retailers?
In today's dynamic retail landscape, understanding the diverse needs and preferences of shoppers is paramount for businesses to thrive. Retailers and FMCG brands need to know what shoppers want if they're going to be able to provide it to them. Understanding shopper behaviour is vital to retail marketing and can help brand managers overcome many challenges. Campaigns that are tailored toward an audience with specific objectives in mind have much higher chances of success. 25 Jul 2023 Read moreAttracting buyers and driving sales are crucial objectives for FMCG brands looking to make their mark in the retail environment. Fortunately, Smart Media has emerged as a transformative force in the industry. With patented solutions, the in-store innovators are revolutionising retail advertising by creating engaging experiences that go beyond traditional ad spaces. 28 Jun 2023 Read more An interview with Regan Du Preez. 25 Apr 2023 Read more In-store advertising has been an effective way for retailers and FMCG (Fast Moving Consumer Goods) brands to reach their target audience for decades. It offers numerous benefits that make it an essential component of a comprehensive marketing strategy. In this article we cover the top benefits of in-store advertising that retailers and FMCG brands should know about. 9 Mar 2023 Read more In today's crowded marketplace, retailers and FMCG brands need to constantly find new ways to attract and retain customers. One effective strategy is in-store advertising, which can help reach target audiences at the point of purchase. 8 Mar 2023 Read more We all know how the marketing funnel works, coaxing customers from general brand awareness to specific product conversions. Most marketing channels, particularly in a digitally driven world, offer spectacular gains for awareness and consideration. 7 Feb 2023 Read more According to a recent study conducted by Nedbank, a slowdown in retail sales reflects a population feeling the crunch, with less money to spend - this situation is likely to persist into 2023. 9 Jan 2023 Read more According to the Mobile Learning Global Market Report 2022, the mobile learning market globally is expected to reach $155.81 billion in 2026 at a CAGR - Compound Growth Rate - of 30.12%. Smart Media, in-store media specialists, partnered with e-learning experts Cnnect™ in 2019 to provide interactive training for staff on the move. 1 Nov 2022 Read more The customer's digital in-store experience is arguably the most impactful way to amplify your brand story, grab attention and position a product. 3 Mar 2022 Read more
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