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Primedia Outdoor Press Office
Primedia Outdoor is a national outdoor advertising media specialist. Part of the Out-of- Home division of Primedia (Pty) Ltd, Primedia Outdoor focuses primarily on the marketing and selling of outdoor advertising signage.
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Latest news

Primedia unifies Outdoor & Retail under Bongumusa Makhathini
Primedia Group announced the strategic appointment of Bongumusa Makhathini as the chief executive officer (CEO) of Primedia Out-of-Home, effective immediately. This milestone marks the consolidation of leadership for both Primedia Outdoor and Primedia Retail under Makhathini's stewardship, solidifying a unified and streamlined approach to Primedia’s market positioning. 23 May 2024 Read more

Primedia Outdoor strengthens commitment to excellence with the appointment of Thulani Dumakude
Primedia Outdoor, a division of Primedia, announced the appointment of Thulani Dumakude as the new executive for Rights & Real Estate. Thulani Dumakude brings a wealth of experience to Primedia Outdoor, with over 20 years of success in the Out-Of-Home media industry. 15 Apr 2024 Read more

McDonald's South Africa delivering to the fans
Leaving home didn't mean missing on the Fifa World Cup 2022 action as McDonald's South Africa, delivered live score updates in real-time across 1,800m2 of Primedia digital advertising assets nationally. 19 Apr 2023 Read more

Best performance of DOOH is seeded by facts
Selecting digital out of home inventory for an out of home advertising campaign across South Africa has become somewhat of a mixed bag in the past few years. The advertisers and agencies bank on us, the media owners, to provide facts that guide their decision-making processes. Facts uphold accountability and transparency; fallacies pave the way to poor representation of the outdoor industry as a whole. 13 Apr 2023 Read more

The sky is the limit for Primedia Outdoor with Bongumusa Makhathini as its new CEO
After an intense executive search by Egon Zehnder, an international headhunter, Primedia Group announced that leading businessman Bongumusa Makhathini has joined the Group, heading up Primedia Outdoor. It is a premier provider and market leader in the highly competitive OOH media sector in South Africa and on the continent with over 19,000 advertising assets across these markets. 9 Feb 2023 Read more

Primedia Malls increases Digital Impact holding, extending advertisers reach across South Africa
With a combined total of 267 digital advertising screens across seven provinces nationally, and an astounding 759m² of Digital Impact assets in 14 shopping malls across key metropolitan areas of South Africa, Primedia Malls has successfully launched an extended Digital Impact network offering advertisers an increased opportunity to reach shoppers when they are in a buying state of mind within the shopping environment. 19 Jan 2023 Read more

Primedia Outdoor uplifts local communities, launches 2 new food gardens in support of World Food Day
In support of World Food Day this month and the #LeaveNoOneBehind theme, Primedia Outdoor, in partnership with Food & Trees for Africa (FTFA) and local municipalities have launched two new food gardens in Mitchell's Plain, Cape Town and Stanger, Kwadukuza, KZN. These food gardens support the relative communities' feeding schemes and, through training provided by FTFA, will offer sustainable food security for the future. 27 Oct 2022 Read more

Primedia Outdoor extends advertisers reach with 3 new roadside LED billboards
With an astonishing 1,230m2 of roadside digital out-of-home (DOOH) in South Africa already, Primedia Outdoor is elated to unveil three new roadside LED billboards across Gauteng and KwaZulu-Natal, contributing to their highly effective DOOH networks, offering advertisers increased audience reach. 20 Oct 2022 Read more

Primedia Outdoor celebrates women in a big way
Primedia Outdoor joined in the Women's Month celebrations by showcasing its astounding female staff and clients. Women across Primedia's OOH network were invited to share their own personalised messages and photos in line with supplied topics: 2 Sep 2022 Read more

Lagos gains a new roadside LED that delivers exceptional impact and reach for advertisers
Advertisers have a new opportunity to target a sought-after audience with high impact and reach. Primedia Outdoor, the premier provider of Digital Out-of-Home (DOOH) advertising solutions, recently added a new roadside LED to its growing digital portfolio across Africa. With the launch of this new LED in Lagos, Nigeria - Primedia Outdoor provides supreme quality and brand exposure on 125 digital billboards across Africa, in all major environments and at key touchpoints along the consumer journey, ensuring impact and coverage where it matters most. 12 Jul 2022 Read more

Primedia Outdoor continues to invest in Digital Out-of-Home with Rank-TV refurbishment project
Digital Out-of-Home (DOOH) has seen exponential growth in recent years, as advertisers have been opting for the medium as an agile and dynamic communication channel in addition to traditional out-of-home (OOH) platforms. As one of the industry leaders and technological forerunners in DOOH, Primedia Outdoor takes its Rank-TV offering to new heights with a refurbishment project at major taxi rank locations across South Africa, by delivering an updated world-class media platform to advertisers wanting to target the commuter market effectively and efficiently. 9 May 2022 Read more

Primedia Outdoor supports Earth Day by investing in our planet
Primedia Outdoor demonstrates this year's Earth Day theme, 'Invest in Our Planet', through its continuous commitment to providing green sustainable products, which are recyclable or upcycled, as well as supporting organisations that focus on sustainable growth and development. 22 Apr 2022 Read more

Primedia Outdoor announces the launch of Prime XOOH - eXtraordinary Out-Of-Home
Prime XOOH is the crystallisation of an innovation team created by Jorja Wilkins, executive of Marketing and Marketing Services at Primedia Outdoor who stated that, "this team has been formed to include employees that want to be part of something out of the ordinary - it is a place for creative and analytical minds to develop ideas that bring the extraordinary into play for the benefit of agencies and advertisers." 14 Apr 2022 Read more

As OOH audiences come back in full force Primedia Outdoor expands their urban digital network
With evidence of the resurgence of the Out-of-Home (OOH) audiences across major arterials in South Africa, Primedia Outdoor welcomes the launch of their new urban digital out-of-home (DOOH) billboard UDN020, that is located on the corner of William Nicol Drive and Republic Road, Sandton, Johannesburg. 17 Jan 2022 Read more

New appointments at Primedia Outdoor demonstrates marketing services department is at its best
Primedia Outdoor is elated to announce two senior promotions in the marketing services department. Marketing experts Tholakela Malaza and Alice Wagenaar have been promoted to senior marketing services strategists who will support the Primedia Outdoor sales teams in the South African market and Rest of Africa (ROA) territories, by delivering meaningful insights and strategic media solutions fuelled by the most sophisticated data and analytics. 19 Nov 2021 Read more

Primedia Outdoor appoints Steve Duck as Western Cape executive
Primedia Outdoor, the leading provider in out-of-home media solutions in South Africa and rest of Africa, has appointed Steve Duck as executive: Western Cape. Steve will oversee all aspects of the business in the Western Cape region which includes sales as well as rights and development for both the outdoor and malls divisions. 15 Nov 2021 Read more

Primedia Outdoor promotes Trust Masarirambi to sales manager: malls
Primedia Outdoor, the leading provider in OOH media solutions and specialists in the mall environment within sub-Saharan Africa, has promoted Trust Masarirambi to the position, sales manager: malls for their South African market. 12 Nov 2021 Read more

PrimeCourts acquires brand activation rights to the SA Corporate portfolio and Killarney Mall
Primedia Outdoor's PrimeCourts division recently acquired the brand activation rights to the SA Corporate Real Estate portfolio as well as Killarney Mall in Johannesburg. The acquisition sees the footprint of the company's brand activation offering expanded by 21 additional malls and shopping centres in Gauteng and KwaZulu-Natal. 13 Oct 2021 Read more

LMX and Primedia Outdoor launch study to measure audiences across 7 African markets
LMX, a subsidiary of the Moving Walls Group and a leading provider of ad-tech in Out-of-Home (OOH), and Primedia Outdoor, a leading provider of OOH media solutions in South Africa and other African markets, have launched an initiative to enable detailed audience measurement across Primedia Outdoor's Digital Out-of-Home (DOOH) inventories in seven markets across Africa which includes Zimbabwe, Lesotho, Namibia, Nigeria, Botswana, Eswatini, and Zambia. 13 Oct 2021 Read more

Primedia Outdoor continues to evolve AVR technology, now including colour recognition
Following the positive results and ROI of Primedia Outdoor's Prime(i) Road and Prime(i) Mall technology and product offering, this innovative AVR (Anonymous Vehicle Recognition) technology has evolved even further and now includes colour recognition - another improvement giving brands the opportunity to reach their target market in a more effective and efficient manner, leaving a lasting impression. 6 Aug 2021 Read more

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Tel: (011) 475 1419