From Nando's bringing the heat with their tweets on Twitter to Chicken Licken getting rave reviews for their ad campaigns, Meltwater – the global leaders in media intelligence and social analytics – tracked media mentions on South Africa's fast food industry, to compile this in-depth media analysis:
- 5.22 billion combined reach on fast food mentions in South Africa
- KFC, Nando's and McDonald's have the top Share of Voice
- UberEats is a high topic of interest when it comes to delivery services
- Most of the industry's audience is based in Johannesburg
Check out the report here:
Meltwater provides social and media intelligence. By examining millions of posts each day from social media platforms, blogs and news sites, Meltwater helps companies make better, more informed decisions based on insight from the outside. The company was founded in Oslo, Norway, in 2001 and is headquartered in San Francisco, California, with 50 offices across six continents. The company has 1,700 employees and 27,000 corporate customers, including industry leaders in several sectors. Learn more at meltwater.com.