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Optimize Agency is a strategic sponsorship agency that specialises in sports & entertainment. With experience in the local & international market, we represent the top sport & entertainment clients. Driven by pure passion for what we do, we assist in creating commercial partnerships that take experiences far beyond the event itself whilst driving commercial value.
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Optimize seconds its CEO to Fifa Beach Soccer World Cup - Seychelles
Emy Casaletti-Bwalya has been appointed as the marketing and communications director of the Fifa Beach Soccer World Cup 2025 (Seychelles) Limited. 31 May 2024 Read more

Kgothatso Montjane scores again with Air Liquide
Champ Kgothatso Montjane inks another partnership with multinational Air Liquide. 28 Mar 2024 Read more

Mahindra South Africa partners with Kgothatso Montjane as brand ambassador
Mahindra South Africa has joined forces with Kgothatso 'KG' Montjane, South Africa's top women's wheelchair tennis player. KG, who recently competed at the Australian Open, is an inspiration to many and a true South African hero. As part of its #RiseForGood campaign, Mahindra South Africa is proud to announce its partnership with KG, who will be the new brand ambassador for the long-standing Mahindra brand. 5 Feb 2024 Read more

The Mandela Walk & Run: A successful 10-year commemoration
Madiba's spirit was in the air, as 5,000 participants took to the streets for a sold-out event. A decade after uTata's passing, the Mandela Remembrance Walk & Run was a memorable success, with even the weather cooperating. 12 Dec 2023 Read more

Mandela Remembrance Walk & Run to mark 10 years since Madiba's passing this year
The Mandela Remembrance Walk and Run will be held on Sunday, 10 December 2023, to commemorate 10 years since Nelson Mandela’s passing and to celebrate the legacy of the iconic former South African President. 7 Dec 2023 Read more

The 'Southern Africa Europe CEO Dialogue' celebrating 10 years of success
The Southern Africa Europe CEO Dialogue is a powerful forum that has stimulated billions of rands in business and investment and, as it marks its 10th anniversary, it has attracted over 200 CEOs and influential public and private sector leaders this year. 25 Oct 2023 Read more

Mandela Day Walk and Run is back and bigger
Nelson Mandela International Day has enjoyed 13 years of global support and solidarity since it was launched in 2009. In 2023, the world commemorates 10 years since Nelson Mandela passed away. This anniversary is an opportunity to reflect on his vision, values and the work he tasked us to continue - making the Constitution a lived reality for all. As part of these commemorations, The Nelson Mandela Foundation will host the 2nd edition of the Mandela Day Run in Houghton, in honour of the global icon, Nelson Mandela. 14 Jun 2023 Read more

Join 27 global icons supporting the Nelson Mandela Foundation's innovative digital patronage
The Nelson Mandela Foundation (NMF) has partnered with Glorious Digital (Glorious), an international specialist in digital art, assets and experiences, to launch the Nelson Mandela Foundation Digital Patronage. The fundraising initiative is inspired by the year of Nelson Mandela's birth and offers a maximum of 1,918 lifetime memberships, intended to connect and galvanise passionate supporters of the Mandela legacy and the extraordinary work of his Foundation. This innovative and limited digital community is championed by 27 notable founding ambassadors, who include Morgan Freeman, Danny Glover, Naomi Campbell, Denzel Washington, and Alfre Woodard. Enabled through blockchain technology, each patronage is represented by a distinctive and editioned digital artwork from the Mandela archives. 11 May 2023 Read more

The iconic Mandela Remembrance Walk and Run is back
The Nelson Mandela Foundation (NMF) and the Gauteng Department of Sports, Arts, Culture and Recreation (SACR) proudly present the ninth edition 'Mandela Remembrance Walk & Run'at the Union Buildings, Tshwane, on Sunday 11 December 2022. 22 Nov 2022 Read more

SA and Europe business leaders unite
Some of Africa's and Europe's leading business leaders will be meeting again in Johannesburg this coming November to discuss strategic economic relationships and explore joint investment opportunities in target sectors at the 9th 'Southern Africa Europe CEO Dialogue', taking place in Johannesburg on November 10th and 11th. 10 Oct 2022 Read more

Walking in Madiba's footsteps in Houghton for Mandela Day
This year, in celebration of Mandela Day, the Nelson Mandela Foundation hosted its inaugural Mandela Day Houghton Run on Sunday, 17 July, a day before what would have been his 104th birthday. 15 Jul 2022 Read more

Mandela Remembrance Walk & Run celebrated in numbers around the world
The Nelson Mandela Foundation and the Gauteng Provincial Government have hailed those who participated in numbers in this weekend's annual Mandela Remembrance Walk & Run, which was held as a completely virtual event this year. 7 Dec 2021 Read more

The perfect match: Isuzu announces Kgothatso 'KG' Montjane as its new brand ambassador
Isuzu Motors South Africa is excited to announce one of South Africa's most accomplished athletes, Kgothatso 'KG' Montjane, as its new brand ambassador. 19 Nov 2021 Read more

Africa and Europe's biggest business heavy hitters set to gather in Johannesburg for 'Southern Africa Europe CEO Dialogue'
Some of Africa and Europe's biggest blue chip business leaders will convene in Johannesburg this month to unlock economic opportunities in high-growth sectors at the 8th edition of the high-powered 'Southern Africa Europe CEO Dialogue'. 11 Nov 2021 Read more

Mandela Remembrance Walk and Run open to the world again this year
JOHANNESBURG - As an increasingly vaccinated world starts fighting its way back to a semblance of normality, it's almost time again for the eagerly-anticipated annual Mandela Remembrance Walk and Run (MRWR), taking place this year on Sunday 5 December 2021. 27 Oct 2021 Read more

Big boost for KG Montjane as Macsteel donates custom wheelchair
The aspirations of the South African internationally-ranked wheelchair player, Kgothatso 'KG' Montjane, received a further boost with the handover of a custom-made wheelchair courtesy of African leading steel manufacturer and supplier Macsteel. 23 Feb 2021 Read more

Tennis Paralympian Kgothatso Montjane named Discovery Vitality Ambassador
Discovery is proud to announce Paralympian Kgothatso 'KG' Montjane as a Discovery Vitality Ambassador. Montjane - the first black South African woman to ever compete at Wimbledon - is a sterling example of physical fitness, mental resilience, and courage. She is currently ranked first in her field in Africa, and sixth in the world. 10 Feb 2021 Read more

The Nelson Mandela Foundation and enter into merchandise partnership for Mandela Remembrance Walk and Run
The Nelson Mandela Foundation (NMF) has partnered with South Africa's leading online retailer,, to make the foundation's merchandise for the Mandela Remembrance Walk and Run (MRWR) event available directly to South Africans' doorsteps. 1 Dec 2020 Read more

Africa poised to benefit from strong European backing in its recovery
The Covid-19 global pandemic may result in 2020 seeing the worst year of growth for the global economy in 40 years, but there remains "huge untapped potential" in the trade relationship between Southern Africa and Europe. 30 Nov 2020 Read more

Kickstarting the post-Covid-19 economic recovery, the big focus of the 2020 Southern Africa Europe CEO Dialogue
As the world has ground to a standstill this year, it is more important than ever to rebuild devastated economies. 24 Nov 2020 Read more

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