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Mark1 is a technology driven and creatively focused Digital Media Business.
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Is out of home in your digital strategy?
If it looks like digital and it acts like digital, it probably is digital. Programmatic digital out of home advertising, or pDOOH, is now available as a digital media buy on a CPM basis. Gone are the days of booking sites long term and negotiating rates with multiple media owners. Now you simply open your favourite programmatic buying platform, select your targeting parameters, budget and timing and you're ready to go. 24 Aug 2023 Read more

Forget the Metaverse and say hello to ChatGPT.
Last year I couldn't have a meeting with a client or a discussion with a marketer without the subject of the Metaverse being raised. Everyone I spoke to wanted to know what they should be doing for their brands and products in the Metaverse. 20 Jan 2023 Read more

World-first 'anamorphic programmatic' DOOH campaign comes to the V&A Waterfront
Mark1, in partnership with Innovocean and Hivestack, recently launched a first-of-its-kind 'anamorphic programmatic' digital out of home (DOOH) campaign at the iconic Victoria & Alfred (V&A) Waterfront, for RE/MAX of Southern Africa. 18 Nov 2022 Read more

Content Marketing 101 - in 2022
We're almost halfway through 2022 and the pressure to perfect your brand's content approach is persistent. Adapting for numerous platforms, customising messaging based on each platform's audience, the list is endless. Fine-tuned, carefully considered content marketing tactics are rapidly becoming a top priority. 20 Jun 2022 Read more

Programmatic Digital Out-of-Home
An advertising medium not often associated with agility let alone digital marketing, finally gets its time in the spotlight in the form of Programmatic Digital Out-of-Home. This automated buying, selling, and delivery of OOH advertising allows marketers the flexibility and speed that often lacked in this historically traditional space. 7 Jun 2022 Read more

The Influencer Marketing Sweet Spot
The Influencer Marketing Sweet Spot - Combining influencer content with paid media. 7 Jun 2022 Read more

Mark1 appoints Andre Steenekamp as Operations and Strategy Director
Andre Steenekamp has joined full-service digital marketing business, Mark1, as Operations and Strategy Director. 26 Apr 2019 Read more

Tribe Global welcomes Mark1
Tribe Global was extremely excited when the independent agency network announced towards the end of last year that they have accepted the Tribe's first agency in Africa. 22 Jan 2019 Read more

Daan Du Toit
A few years ago, it was hard to get through a meeting without someone throwing the term "big data" around. Today, we all still cringe when we hear that phrase, and the most annoying part is that those who talk about big data, usually don't have a solid understanding of what it really means. In an ever-evolving digital world, where we consume content across several digital devices, data is collected on all of us, all the time. 21 Aug 2018 Read more

Media academy spearheads on-the-job training to grow industry talent pool
One of South Africa's leading digital marketing businesses - Mark1 has launched a first-of-its-kind in-house training programme that provides young creative minds with on-the-job training - a long-time industry need introduced to improve the calibre of ad graduates in the country. 4 Apr 2018 Read more

Mark1 lands a silver pixel at the 2018 IAB Bookmark Awards
Mark1 was recognised as leaders in the digital industry when it scooped the silver pixel in display advertising at the 2018 IAB Bookmark Awards. 5 Mar 2018 Read more

Data takes the crown as a top 2018 digital trend
As we embark on a new year, Pilira Mwambala, Ad Operations Director at Mark1 - a cutting-edge digital media execution business, shares the top digital trends for 2018 and beyond. According to Mwambala there has been an upsurge in disruptive digital technology and innovations like VR, AR, AI, chatbots, blockchain, native ads, wearable technology and many others. 12 Jan 2018 Read more

Mark1 Labs delivers an award-winning virtual reality ad unit for KFC's Add Hope campaign
In celebration of World Hunger Day earlier this year; leading quick-service restaurant chain KFC, working with Plato Communications and specialists Awaken VR, developed 360° videos that give South Africans the unique opportunity to meet some of the disadvantaged children who benefit from KFC's Add Hope. 12 Dec 2017 Read more

Independent Online signs with data management platform, Lotame
In an African first, Independent Online (IOL) has signed with the world's largest independent data management platform, Lotame. 22 May 2017 Read more

Mark1 launches new website
We are proud to launch our new and improved website today! was designed by Mark1 Labs in collaboration with the Cape Town-based ‘Go Responsive' team. 16 May 2017 Read more

What lies ahead for digital design in 2017

Graphic design and UI trends

This appears to mainly be a continuation from 2016, with further refinements and a larger focus on ease of use.
 26 Jan 2017 Read more

Mark1 Labs the only African business shortlisted for Global MMA Smarties Award
Mark1 is thrilled to announce that Mark1 Labs, their design division, is the only African organisation that has been shortlisted for the Global MMA Smarties™ Award this year. The local awards took place during Loeries Creative Week in Durban and was a sterling testament to the exciting mobile media landscape in South Africa. The MMA Smarties™ awards are the only global awards that are specifically focussed on mobile marketing. Mark1 is proud to be shortlisted with top mobile marketing innovators for the global award. 16 Sep 2016 Read more

Taryn Copeman joins the Mark1 Media team as director of strategy
South Africa's premier digital media specialists, Mark1, are proud to welcome Taryn Copeman to their team. As director of strategy she will be heavily involved in growing the Mark1 brand by evaluating industry trends, competitive threats and possible business opportunities. 17 May 2016 Read more

Riaan Sunny
Data visualisation - and the importance of its existence in programmatic 18 Mar 2016 Read more

[Digital Marketing] Man vs Machine - Programmatic media
One thing is for sure and that is that most people are resistant to change! Especially so when it comes to technology - changes in technology take you out of that nice, cosy comfort zone you have been cruising in so smoothly. It therefore comes as no surprise that there are marketers that still resist the move into programmatic media buying, especially here in South Africa. 25 Aug 2015 Read more

Data: Avoiding the blind spot
Data, data and more data - sometimes it can show you the light but it can often leave you with more questions than answers. It can reveal different things, depending on which way you twist and torture it. 18 Jun 2015 Read more

Daniel Schmidt
Digital media is changing the way businesses inform their audiences. Rich media, the 'new kid on the block' in display advertising, has a big role to play in this regard. SA's designers are driving Africa forward in this space, as they apply their crafts for the continent's leading brands. A rich media ad is a web ad that offers more ways to involve an audience. It contains images, video or a function to expand while the user hovers over it, which brings about higher user interaction. 9 Mar 2015 Read more

Which social channels are right for your brand?
With 2015 looming, consumers are sharper, harder to impress and less easily influenced than ever before. It's the digital age and 'the man on the street' is looking into a screen. If you run a business and you aren't embracing the public on social media, your audience is sure to be entertained by brands more slick and streetwise than your own. 18 Dec 2014 Read more

Putting your brand on Facebook
This has been a debate by many marketing managers all over the world for many years now; some dipped their toes in standard advertising space units (ASU's) and others spend a fortune on some mind-blowing Home Page Engagement Ads that never produced the desired yield. 4 Dec 2014 Read more

Mark 1 makes its mark with new website
South African digital media business, Mark 1, has launched its new website, as part of the company's commitment to an expanded focus and service offering within the realms of digital marketing. 30 Jul 2014 Read more

We also perform on the Sportsfield
We would like to congratulate Joe Steyn-Begley for recently making the Western Province Country Districts Hockey team to represent our province at the South African Country Districts Hockey Tournament in Pretoria last week. Joe is the proud wearer of the No. 1 jersey in Goal for Western Province and, like with most things in life, he doesn't like to let anything past him! 22 Jul 2014 Read more