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Levergy Press Office
Levergy is a leading sport and entertainment communications agency based in Johannesburg.
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Agency of the Year double double for Levergy
Levergy, South Africa’s leading passion marketing agency, has closed off 2023 in style, walking away with the coveted Specialised Agency of the Year at the Financial Mail AdFocus Awards and the Agency of the Year title at the Hollard Sport Industry Awards – a double feat achieved for the second consecutive year. Additionally, the agency achieved a record-equalling total of nine Sport Industry awards, with Levergy’s 5th Agency of the Year title (achieved in a seven-year period) becoming the most by any agency. 1 Dec 2023 Read more

Building authentic connections by tapping into passions
The 2023 Prism awards ended with outstanding results for Levergy, who walked away with a total of six accolades recognising the agency's commitment to storytelling through best practice communications. Levergy was awarded the coveted South African Campaign of the Year for the ICC Women's T20 World Cup campaign, alongside gold in the Financial Services category (Nedbank Tasting Notes) and in the Reputation and Brand Management category (ICC Women's T20 World Cup 'Turn It Up'). 17 Aug 2023 Read more

How passionate purpose can forge powerful connections: An analysis of 'Avocado Advocacy'
We open on a quiet suburban street. The dull thud of soles on tarmac draws our attention towards the runner at the top of the picture. As the inspirational music fades in, decades of iconic advertising from the likes of Nike, Adidas or Under Armour is conjured in our mind's eye. And then you see it. This is no ordinary runner, because he is dressed, from head to toe, as an avocado. 11 Aug 2023 Read more

VS Gaming Weekly Season 2 is bringing esports to the forefront for South African audiences
Telkom VS Gaming Weekly Show, South Africa's first free-to-air gaming show is currently airing its second season on SABC 1. The magazine show shines a spotlight on the world of gaming and brings viewers the latest esports developments like never before. 5 Jun 2023 Read more

Leading passion marketing agency, Levergy appoints new managing director
Levergy, an M&C Saatchi Sport & Entertainment group company and part of the M&C Saatchi Group South Africa has appointed Melissa Daniels as its new managing director. The appointment comes as a part of Levergy's continued growth and position as one of the top-performing agencies in the global M&C Saatchi Sport & Entertainment network. 10 May 2023 Read more

Levergy closes out 2022 as double Agency of the Year
The 2022 agency awards season closed off in style for Levergy, as they walked away with two major company awards. After being named Agency of the Year at the 2022 Hollard Sports Industry Awards, they followed it up by being awarded Specialist Agency of the Year at the 2022 Financial Mail AdFocus Awards. 6 Dec 2022 Read more

The proliferation of passions
10 years that changed the local sponsorship industry 18 Nov 2022 Read more

Levergy amongst the world's best sponsorship work at the 2021 Clio Sports Awards
Sport and entertainment communications agency Levergy has officially made their mark on the Clio Sports Awards after being nominated in the Partnerships, Sponsorships & Collaborations category. The agency has been shortlisted for the Nedbank Play Your Part campaign which was launched and executed as part of the 2020/2021 season of the Nedbank Cup. In addition to the Clios, Levergy is also a multiple finalist the 2021 Assegai Awards. 27 Oct 2021 Read more

Evolving the sponsor/rights holder dynamic
Three key focus areas that will help deliver more impactful sponsorship outcomes 13 Oct 2021 Read more

The influencer delusion: Debunking 4 myths of influencer marketing
Influencer marketing is the fastest-growing marketing practice in the world. Yet, because of the influencer boom that has occurred over the past five years, very few have taken the step back and really analysed the best way to utilise this medium. Too often marketers jump on the influencer bandwagon because of the trend associated with the practice without really interrogating the best way of using an influencer in order to achieve on defined objectives (or appreciating the potential dangers associated with associating individuals with their brands). 24 May 2021 Read more

Levergy grows leadership team
Levergy, a member of the M&C Saatchi Sport & Entertainment global group, has appointed Rob Garden to a key leadership position within the company with Zylvah Makola joining as the new head of public relations. In an evolved company structure, Garden moves to the position of strategy and communications director and will be tasked with holistically managing strategy and communications outputs across all functions within the business. 20 Apr 2021 Read more

Telkom appoints Levergy as new sponsorship agency
Levergy, part of the global M&C Saatchi Sport and Entertainment network, has welcomed leading telecommunications business Telkom to its growing list of clients, closing off a very promising start to 2021. The appointment follows a competitive pitch process, which sees the agency immediately begin work across the sponsorship portfolio for Telkom and its group of companies. The portfolio includes significant investments in high growth areas of women's sport and e-sports. In addition, the agency has been mandated to grow the commercial programme for VS Gaming, Telkom's owned gaming and esports asset. 5 Mar 2021 Read more

Sport and entertainment agency Levergy appoints Ray Langa as managing director
Langa to take Africa's leading sports and entertainment agency into the future. 20 Jan 2021 Read more

Time to unify
There is an age-old African proverb that says: "It takes a village to raise a child." This simply implies that the success of our future generations depends on the actions of the community in which they are raised. In a world that must now unquestionably be viewed as a global community, the application of this adage on a global scale seems very appropriate. 21 Dec 2020 Read more

It's the year 2030
A successful vaccination programme has helped restore the planet to relative normality. But the pandemic's mark on the worlds of sport and entertainment has left an unmistakable legacy. It wasn't that Covid-19 was a game changer, though. More that it was an accelerant, a terrible fuel to a rocket whose destination was already set. 18 Dec 2020 Read more

Levergy wins big at Hollard Sport Industry and Assegai Awards
Levergy is the Hollard Sport Industry Awards Agency of The Year for the third time
 8 Dec 2020 Read more

New media world
Let's be honest: no one gets into the world of media because they like stability. The digital revolution has made change the norm in the modern news media business, and editors, writers, and media companies have become accustomed to quickly pivoting in the face of new challenges. 25 Nov 2020 Read more

Passions are a good bet in a recession
Time marches quickly. 19 Oct 2020 Read more

Passion is the original social network
About 20 years ago, mobile phones began to buzz with text messages alerting fans to the scoring of goals, touchdowns, birdies, centuries and more. 8 Oct 2020 Read more

The rights package is wrong
As a part of Levergy's ongoing 'Lessons from Lockdown' series we analyse how the lockdown has exposed the antiquated way many sponsorships are packaged and sold. 30 Sep 2020 Read more

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Contact Levergy

Tel: 011 467 2639
email: az.oc.ygrevel@ofni