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We are a 100% independent and proudly South African integrated brand and communication group, with a philosophy grounded in the purpose of growth.
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The ad printed with human faeces ink
‘Reading this should make you sick’ – this is the message that greeted people in South Africa as they opened the Sunday papers in recent weeks. The bold warning is the headline of a provocative newspaper ad by Amnesty International South Africa in partnership with Joe Public, as part of a campaign petitioning government to eradicate pit toilets in schools by the end of 2024. 23 Jul 2024 Read more

Joe Public introduces conscious leadership journey
Joe Public is a firm believer in the power of purpose. We have seen firsthand that our purpose of growing our people, our clients and our country, through the power of creativity, has made an immense difference to our business. 16 Jul 2024 Read more

Nedbank YouthX and Joe Public Durban honoured the Class of ’76 with Youth Day Campaign
On 16 June 1976, Sowetan schoolchildren embarked on a peaceful march against Afrikaans being enforced as the language of instruction by the Apartheid government. Tragically, over 100 youths lost their lives when police opened fire on them. These children were never able to complete their schooling and therefore never went on to fulfil their potential. 4 Jul 2024 Read more

Nedbank encourages South Africans to use time as a currency
Nedbank’s latest campaign is centred on a game-changing idea for a financial institution: allowing customers to bank their time, and not just their money. This is based on the insight that time is more valuable than money. 13 Jun 2024 Read more

Joe Public named Most Effective Independent Agency in the region in the 2023 Global Effie Index
Effie Worldwide recently announced the 2023 Effie Index, which ranks the agencies, brands and marketers behind the world’s most effective marketing. Joe Public was named the Most Effective Independent Agency in Africa and the Middle East. 7 Jun 2024 Read more

SheBeen campaign reimagines women’s safety in taverns
According to Interpol, South Africa is the rape capital of the world. One of the most dangerous places for South African women to go is to shebeens. Shebeens are taverns in informal settlements, where women are often harassed and even assaulted. According to official South African Police statistics, over 70 women were raped in shebeens from January to March 2023 alone. 21 May 2024 Read more

Chicken Licken gives you the trick to make your family proud
Chicken Licken’s latest campaign gives South Africans the best solution to make their families proud. The Family Full House meal is one of Chicken Licken’s popular sharing meals so, when Joe Public was briefed to create a campaign for the offering and to launch a campaign on Family Day, they did just that. 16 Apr 2024 Read more

Joe Public voted SA’s Best Agency To Work For
Joe Public was recently acknowledged as South Africa’s Best Agency to Work For, for the second year in a row according to the latest Scopen study. 5 Apr 2024 Read more

When love is tough, Love Me Tender
Modern love is complicated. That’s why Chicken Licken, South Africa’s most loved chicken brand, made love feel easy again with one simple solution: the Love Me Tender® Burger. Introducing, ‘When love is tough, Love Me Tender®’. 15 Feb 2024 Read more

Joe Public awarded overall Agency of the Year at the 2023 Financial Mail AdFocus Awards
Joe Public was awarded Overall Agency of the Year, Large Agency of the Year as well as the Transformation Award at this year’s 2023 Financial Mail AdFocus Awards. 29 Nov 2023 Read more

Joe Public Cape Town puts 'eats' into everything in latest Uber Eats TVC
In a time where everyone is busy with school, work and side hustles, there is a need to get food and other home essentials more conveniently. Uber Eats, a leader in on-demand food delivery and non-food items, is excited to announce its expansion into the world of product delivery (groceries, convenience items, and even alcohol), offering customers a one-stop solution for all their daily needs - aligned to 'get anything effortlessly'. 17 Nov 2023 Read more

Joe Public ranked number one at the 2023 Pendoring Awards for the third consecutive year
Growth agency, Joe Public, is excited to announce and celebrate winning 45 awards at this year's Pendoring Awards. The agency was recognised as agency of the year for the third consecutive year and was honoured to receive the Prestigious Umpetha Award. 14 Nov 2023 Read more

Meet the self-proclaimed "craving specialist" behind Chicken Licken's #CureTheCraving campaign
Chicken Licken® Hotwings® have become a national addiction for Mzansi. The craving for these spicy wings has become a cause for concern. That's why Chicken Licken® has launched #CureTheCraving, a campaign by Joe Public depicting the extent to which one would go to satisfy their Hotwings® craving. 1 Nov 2023 Read more

Chicken Licken wins Brand of the Year at the Loerie Awards for the 7th consecutive year
This year, the Loeries celebrated a remarkable milestone - 45 years of championing creativity in the industry. The official rankings serve as a benchmark for performance in the brand communications industry in South Africa and the Middle East and inform the WARC Creative 100 rankings globally. 11 Oct 2023 Read more

The Loeries being in Cape Town just fits
I'm a Loeries Margate baby. When I started my career, the elders spoke of the Sun City Loeries - the executives up at The Palace, their minions down at the Cabanas, banquet dinners and razzmatazz. But that was before my time. Margate was where The Loeries began for me. Smart casual and unbreakable, the perfect town for an all-night jol, a circus tent awards event with board shorts on the bottom and jackets on top, beach balls flying around the crowd, Doom 'Bugs' winning everything and creative electricity in the rainy Durban air. Like so many people at their first Loeries, overnight I went from feeling like an outsider, confused by what this advertising thing was all about, to absolute clarity. 3 Oct 2023 Read more

Growth agency Joe Public shines at the 2023 Effie Awards
Joe Public celebrates eight wins at this year's Effie Awards. The Effie Awards, famous for awarding ideas that work is known by advertisers and agencies globally as the pre-eminent effectivity award. For over 50 years, winning an Effie has become a global symbol of achievement in effectiveness in advertising. 21 Sep 2023 Read more

Feel the fire with Chicken Licken's hottest offering
There are few things that are guaranteed in life, and a cinematic and entertaining advert from Chicken Licken® is one of them. This time, in the form of a visual feast for Chicken Licken®'s Rock My Soul®. 4 Sep 2023 Read more

'It's too good not to tell someone' - Joe Public Cape Town launches Uber One campaign in South Africa
In these tough economic times, everybody is looking for ways to save. Joe Public Cape Town recently helped launch Uber's latest campaign, Uber One, a brand-new membership programme that brings together the best of Uber and Uber Eats. The aim of the campaign is to showcase just how much one can save! With this new membership, which costs R50 per month or R500 annually, users can enjoy a wide range of benefits, starting with unlimited R0 delivery and up to 0% service fees on food and groceries from Uber Eats. 29 Aug 2023 Read more

Hansa Pilsener's new campaign: A toast to life experience and wisdom
When Hansa Pilsener approached the Joe Public Cape Town, the brief was to make older millennials love Hansa again, the team immediately saw the opportunity to make something stand-out. Most South African brands are centred around targeting the 18- to 30-year-olds and don't pay much attention to the 30-plus market - a market that values authenticity over flash. 2 Aug 2023 Read more

Joe Public launches the latest Chicken Licken "Undefeated Since Forever" brand campaign
Chicken Licken, an iconic South African fast-food chain, together with Joe Public recently launched their latest brand campaign. The campaign features a French soccer coach named José Mercibeaucoup, who takes the South African football league by storm with his unorthodox formations. 30 Jun 2023 Read more

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