Homenewsabout usContact UsWebsite
Welcome to the
IAB South Africa Press Office
The IAB South Africa, is an independent, voluntary, non-profit association focused on growing and sustaining a vibrant and profitable digital industry within South Africa.
Follow us:

Latest news

Msizi James, 'togetherness' and more expected at this year's Bookmark Awards event
There's only one week to go until the most-anticipated event of the year - IAB South Africa's 2022 Bookmark Awards, in partnership with DStv Media Sales. 21 Jul 2022 Read more

Entering the 2022 Bookmark Awards is as easy as 1, 2, 3...
With a long-running legacy of benchmarking digital excellence, The Bookmark Awards is the créme de la créme of digital marketing awards in South Africa. Each year, winning agencies, individuals and company projects not only walk away with bragging rights but their work is held up as examples to the broader industry and cited as success. 22 Apr 2022 Read more

Bookmarks 2022 announces its jury panels
As awards season kicks into high gear, The Bookmark Awards announces its 2022 jury panels who will evaluate and award the best of the best at the awards ceremony to be held in July. Each of this year's eight panels will be headed up by a jury chair, selected for their experience and expertise in their respective fields. 5 Apr 2022 Read more

Source: © Marek Uliasz
The IAB SA's 2022's State of Content Marketing in South Africa, to understand the maturity of content marketing in South Africa, is available from today. 22 Mar 2022 Read more

IAB SA launches free Decoding Digital Content Marketing podcast series
The IAB SA's Digital Content Marketing Committee has launched a six-part podcast series called Decoding Digital Content Marketing. Its aim? "To encourage and develop digital content marketing in South Africa as a unique, independent discipline and an effective tool for brands," says the committee's lead, and Machine_'s chief content officer, Sarah Browning-de Villiers. "This project was birthed out of the deep passion the committee has for the role of content marketing in our industry, but also to address the pervasive lack of understanding of this strategic discipline within our industry, and how it differs from other marketing approaches." 6 Oct 2021 Read more

Online Audience Measurement partner: IAB SA invites industry members to tender
The IAB SA Executive Board and the IAB SA Future of Measurement Committee have officially extended an invitation to industry members to tender for the role of their official online audience measurement partner. The chosen provider will furnish the IAB SA with web and application measurement services to create a "single currency" which will be used as a benchmark that all industry stakeholders can trust and reference, 30 Sep 2021 Read more

New research: South African online audience news consumption and behaviour report
The IAB SA Research Council is committed to developing research and insights to enhance the digital media and marketing landscape in South Africa. 26 Aug 2021 Read more

IAB Front Row 2021 winners announced
The IAB SA was thrilled to announce the winners of the 2021 Front Row programme at the #Bookmarks2021 Virtual Awards Showcase that took place on 29 July. 5 Aug 2021 Read more

Anticipation builds ahead of the IAB Bookmark Awards 2021! Watch, enter or win
In celebrating 13 years of Moving the Industry Forward, which is this year's theme, the IAB Bookmarks has collaborated with 13 advertising experts to share some of the innovations and insights that have contributed to the success of digital marketing excellence. The video, launched on digital channels, provides interesting learning on how the creative marketing industry has navigated, cultivated and developed a marketing mix which has, through various campaigns, built impact for various brands and its consumers. 22 Jul 2021 Read more

IAB SA calls on young, black, digital media and marketing students to enter the career-making Front Row 2021
The Interactive Advertising Bureau SA is proud to launch the second annual IAB Front Row initiative. Designed to give budding black creative students, entrepreneurs, and agency interns much needed access to an array of industry resources and insiders, the programme plays a crucial role in the IAB SA's commitment to galvanising transformation in the industry. 13 Jul 2021 Read more

Media titan Selae Thobakgale to host the upcoming IAB Bookmark Awards
It's a momentous period of transformation for the digital marketing industry, which has continuously evolved over the years. New technologies and integrated strategies are refined, devotedly, for effective brand building and marketing performance. The IAB Bookmark Awards will be celebrating 13 years of this digital excellence, giving recognition to pioneering agencies, brands and publishers, whose campaigns, platforms and impactful creative executions, set the benchmark for excellence in digital media and marketing. 12 Jul 2021 Read more

#Bookmarks2021: All the finalists
The IAB Bookmark Awards, an IAB SA initiative, celebrates its 13th year of rewarding excellence in digital and recognising the powerful impact interactive has on the overall marketing mix. 21 Jun 2021 Read more

3 industry trailblazers join IAB SA executive board
The Interactive Advertising Bureau South Africa (IAB SA) welcomes three of South Africa's brightest minds, who have joined us as members of our executive board. They each bring a wealth of experience and energy to their new roles, where they will join our existing board members as they guide South Africa's digital media and marketing industries towards the future. 18 Jun 2021 Read more

Demand for digital media during the pandemic results in accelerated growth
IAB SA research tracks digital's upward trajectory in 2020 11 Jun 2021 Read more

IAB Y-Council x Future Masters
The IAB South Africa's Youth Action Council is calling on all interested parties in the digital media and marketing space to attend its inaugural town hall on 15 June via Zoom and also for participaction in their Mentor Month initiative throughout the month of June. 10 May 2021 Read more

2021 Bookmarks Awards Jury share insights on state of digital
In the run up to the 13th annual Bookmarks Awards "Moving the Industry Forward" - powered by the IAB SA - our eight jury chairs have shared their insights into the state of digital today. Nominated by their peers, they are some of the industry's brightest minds whose expertise plays a pivotal role in advancing South Africa's digital marketing industry. The task that lies before them is no small feat: together, under the guidance of the inimitable Andrea Quaye, Senior Director, Global Category Lead: Coffee, Coca-Cola, they will select the best South African digital marketing across a range of categories; winning work will then become the benchmark for excellence in digital. This year's categories include: Platforms, Communities, Channels, Emerging Digital Technologies, Publishing, Campaign, Craft and Special Honours. 28 Apr 2021 Read more

IAB SA launches PoPIA compliance best practice handbook
The IAB South Africa is excited to launch A Practical Guide to Data Protection for the Advertising Industry in South Africa. As data privacy and our right to it become increasingly important in a world that is fast becoming dependent on digital platforms, our data has never been as valuable - or as vulnerable - as it is today. Our hope is that this resource will serve as a supportive guide that will assist our members in ensuring legal compliance with relevant data protection frameworks to enable them to continue to process information in a reasonable and responsible manner. 23 Apr 2021 Read more

13th annual Bookmark Awards - announcement of the 2021 jury chairs and jury panels
In the run up to the 13th annual Bookmarks Awards, the IAB SA has announced the 2021 jury panels and their respective chairs. Comprising eight experts in their respective fields, the jury chairs together with their fellow panel judges will evaluate and award the latest and greatest in South African digital. 13 Apr 2021 Read more

IAB SA Future of Measurement committee
In August 2020, the IAB South Africa launched the Future of Measurement committee with the aim of better understanding the current and anticipated future needs of the industry with regards to digital measurement, and use this understanding to inform the IAB SA Digital Measurement Tender and any further activities that the IAB undertakes in order to better support the measurement requirements of the industry. 31 Mar 2021 Read more

Entries for the 13th Annual Bookmark Awards are open
The annual IAB SA Bookmark Awards celebrate brilliance in the digital media and marketing industry, and has always acknowledged innovation, creativity and effectiveness, making it the unrivalled benchmark of local digital advertising excellence. And now, in its 13th year, the 2021 IAB SA Bookmark Awards are open for entries. The online entry platform is live and accessible here, offering an easy and simplified way to enter. 16 Mar 2021 Read more

More news...

Contact IAB South Africa

Tel: 011 454-3534
Email: ten.asbai@ofni