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Helm Press Office
20 years of helping Africa's biggest brands turn complex customer realities into simple experiences they can't live without. (Formerly Praekelt Consulting)
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Helm announces staff ownership
Helm has announced its Employee Ownership Plan, rewarding key staff with a significant stake in the business. This marks a momentous shift in their ownership structure as Helm evolves into a staff-owned company. 27 Sep 2023 Read more

Ride the AI revolution, don't fear it
Humankind's ability to thrive through adversity and adapt to innovation is something that cannot be replicated, but rather enhanced by AI. 21 Jul 2023 Read more

Helm and DStv go gold at 2023 Smarties
DStv Assist Whatsapp solution impresses judges for Mobile Marketing Association 20 Apr 2023 Read more

MoneyUp Chat by Capitec aims to improve SA's financial literacy
WhatsApp solution developed for SA's largest retail bank aims to increase access to relevant financial education. 28 Mar 2023 Read more

What to expect from machine learning in 2023
Written by an actual machine learning model, along with Helm's award-winning natural language processing specialist and their head of engineering. Trends to look out for in 2023. 9 Feb 2023 Read more

Helm hits 1bn messages with DStv Assist
Helm - Africa's leading customer experience innovation experts - have done it again with DStv Assist, a bot-based solution that has changed the self-service game. 13 Dec 2022 Read more

Free legal help for all South Africans
Helm helps local lawyer bring Luma to life with an automated legal assistant 29 Sep 2022 Read more

Cellfind finalises partnership with Helm
SA's largest mobile messaging partner appoints Africa's CX innovation experts. 30 Aug 2022 Read more

Giving children a SmartStart with chatbots
A multilingual bot steps up to bridge the gap and secures a Smarties Award in the process. 13 Jun 2022 Read more

Helm goes global with Dr. Oetker
Helm (previously Praekelt Consulting), Africa's customer experience innovation experts, will be going global again with its client Dr. Oetker, purveyors of the perfect pizza. 11 May 2022 Read more

A chatbot won't solve all your problems
South African brands love a chatbot, don't they? It's not hard to see why. On the face of it, it's a machine that can talk to millions of customers on your behalf without the need for human intervention. It's a convenient, cheap, and cheerful way to solve everything. Right? 19 Jul 2021 Read more

Praekelt joins Frontify in the new age of branding
South African tech and service design company becomes official partner for the Middle East and Africa. 3 Mar 2021 Read more

Free legal help for South Africans
LUMA and have co-created a chatbot that makes legal help available and accessible to all South Africans. 19 Oct 2020 Read more

The Covid-19 chatbot that saved lives
In the days following South Africa's first case of Covid-19, WhatsApp chats were littered with doomsayers, mask makers and wildly-priced hand sanitisers. And worst of all, there was a lot of fake news being spread by the well-intentioned yet ill-informed. 3 Aug 2020 Read more

Absa Life launches a bot that helps both customers and employees
Anyone who has tried to check an insurance policy unsuccessfully will know the pain of not being able to find the information you are looking for. But that has changed for Absa Life funeral policyholders. 1 Jul 2020 Read more

Comms in the time of corona
With remote working now a reality for big corporates, companies like MTN are using WhatsApp chatbots for their internal comms. 20 May 2020 Read more

WhatsApps from the MTN CEO
SA's big yellow telecommunications co now sends their company comms on the popular social app, including personalised messages straight from the top. 13 Feb 2020 Read more

Creating jobs through digitisation
How a simple WhatsApp assistant is connecting the next six million entrepreneurs to life-changing earning opportunities. 10 Dec 2019 Read more

A trolley full of features
We all know what it's like playing dodgem-trolleys for a cut-price PlayStation. So when Makro asked us to help make life even better for their customers, we jumped at the chance to give them a super-smart WhatsApp assistant. 4 Dec 2019 Read more

SAFA changes the game for world football
The South African Football Association has partnered with Inqaku and to launch a WhatsApp chat service that gives thousands of FIFA-registered footballers and amateur clubs the information they need to get on with the game. Not only is this a first in South Africa, but it makes SAFA the first football association in the world to integrate its membership system and allow player verification on WhatsApp. 23 Oct 2019 Read more

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