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HKLM is an independent strategic branding and communications company focused on building powerful, sustainable brands in Africa. We are Africa's leading brand agency with representation in South Africa, Nigeria, Ghana, Ethiopia, Kenya, Botswana and Swaziland.
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Latest news

Zahra Mirza appointed HKLM MD
Strategic branding and communications agency, HKLM, has taken another step in securing its future as one of Africa's most progressive, forward-thinking agencies and appointed Zahra Mirza to the position of HKLM managing director and board member. 14 Dec 2022 Read more

HKLM appoints Catherine Kruger executive creative director
HKLM has appointed Catherine Kruger to the position ofexecutive creative director. This, as the agency enters an exciting new growth phase that aims to prioritise innovation while continuing to cement its standing as one of Africa's most forward-thinking branding, marketing and advertising agencies. 31 Aug 2022 Read more

A sound client-agency partnership results in impressive wins for UJ's 4IR campaign
The University of Johannesburg (UJ) was recently awarded the International Association of Business Communicator's (IABC) International Gold Quill Excellence Award for its 4IR website as well as an IABC Africa Silver Quill Excellence Award for its 'The future belongs to those who reimagine it' campaign, and an IABC International Gold Quill Merit Award for the university's Beyond Imagining ezine series. The integrated communications campaign, including the website and ezine, was developed, conceptualised and managed by lead brand agency HKLM, UJ's Marketing and Brand Management Unit and Twisted Toast Digital. 18 Aug 2022 Read more

Zahra Mirza appointed general manager at HKLM Connect
Zahra Mirza has been appointed as general manager of Africa's leading strategic brand and communications agency, HKLM Connect. Mirza has been head of Brand Consulting at HKLM Connect since 2013, a position she will retain. She has extensive experience working across the continent on a diverse portfolio of clients in the travel and tourism, leisure and hospitality, mining and resources, ICT, consumer and financial sectors. 16 Nov 2021 Read more

Lerato Tsimo joins the HKLM Connect management team
Africa's leading brand agency, HKLM, has appointed Lerato Tsimo to the management team of HKLM Connect, the agency's branding and marketing services division. 19 May 2021 Read more

Glo named most popular Nigerian brand for 2020
Africa's foremost branding agency, HKLM, is celebrating two branding wins this month: Glo, Nigeria's second largest telecommunications operator (HKLM helped launch the brand 17 years ago and refreshed it last year) has been acknowledged as Nigeria's most popular brand in 2020 by Top 50 Brands Nigeria, and the 28th most admired African brand for 2020 in Brand Africa's annual survey. 20 Nov 2020 Read more

UJ positioned as a leader in 4IR
The one thing the Covid-19 pandemic and subsequent lockdowns, implemented around the world, have revealed is the need for educational institutions to embrace the fourth industrial revolution (4IR) and digital technologies as remote learning becomes the order of the day. 10 Nov 2020 Read more

RMB brand refresh
RMB's recently unveiled Brand Refresh project is the creation of HKLM who were awarded the project in late 2019 after a three-way pitch. Standing HKLM in good stead with this project was a deep understanding of RMB's business, purpose and culture gained during a previous brand refresh in 2006. 3 Nov 2020 Read more

#LockdownLessons: Covid-19 a baptism of fire
While the last few months have been a baptism of fire in terms of adapting how most businesses operate, the next six months won't see a return to business as usual pre Covid-19. In fact, it is highly doubtful that there will be a return to as many face-to-face meetings as most businesses used to enjoy, given that social distancing practices are likely to continue to be in place for several months to come. 20 May 2020 Read more

Conservation and corona
In these crazy corona times, I can't tell you how often I've read that "this is nature pressing the pause button" or "this is Mother Earth paying us back for all the abuse she has suffered at our hands". And whilst we marvel at fake pictures of flocks of birds returning en masse to places they had long since deserted, or dolphin now appearing in the waters of Venice, let's spare a thought for what is really happening in terms of conservation during these challenging times. 14 May 2020 Read more

HKLM breathes life into Karingani - a visionary new brand in African conservation
Karingani is a piece of iconic Mozambican wilderness. Adjoining the Kruger National Park, this largely untouched reserve represents one of the last authentic wilderness areas on the continent. Leading African strategic branding and communications agency, HKLM, was tasked with conceptualising the Karingani brand so this exceptional new destination could be introduced to the rest of the world. 15 Apr 2020 Read more

HKLM designs biggest experiential visitor centre in West Africa
A world-class, next-generation digital environment that provided a glimpse of the future was what African telecoms provider, Glo, was after when it commissioned strategic brand and communications agency HKLM to design the new Glo Experience Centre in Victoria Island, Lagos. 31 Mar 2020 Read more

6 brands that have handled the Covid-19 crisis well
As of Wednesday, 18 March, South Africa, HKLM's home country, had 116 confirmed cases of the novel coronavirus, Covid-19. The arrival and spread of the virus have sparked concern across the nation, with hand sanitiser stock running low everywhere. 18 Mar 2020 Read more

Ancient wisdom inspires an exciting new brand for Tswalu
One of South Africa's foremost private game reserves, Tswalu, approached leading strategic branding and communications consultancy, HKLM to spearhead a brand repositioning that would reflect how far it has come and provide scope for future growth both locally and across Africa. 20 Aug 2019 Read more

Helping chief marketing officers earn the right to disrupt
Branding agency HKLM has launched the Digital CMO Lab to empower chief marketing officers with a playbook to assist them to harness and focus the technological disruption needed to position their organisations for the future. 6 Jun 2019 Read more

HKLM rebrand will position Tswalu as a leading African conservation and eco-tourism brand
Leading strategic branding and communications company, HKLM, has been appointed to reposition the Tswalu brand for the future, evolving its current, strong eco-tourism focus into a powerful, research-based African conservation brand and world-renowned eco-tourism operation. 29 Apr 2019 Read more

HKLM delivers fresh new branding for Nigeria's telecoms giant, Glo
Sixteen years since leading African strategic branding and communications agency, HKLM, created the original brand name, positioning, identity and visual language for the then-new Nigerian telecommunications company, Glo, the agency has recently refreshed the brand with a new look and feel. 5 Mar 2019 Read more

Assessing marketing for business relevance
Two different Forrester reports published in 2018 ring the alarm bells for branding, communications and traditional advertising agencies. 12 Feb 2019 Read more

HKLM refreshes Adapt IT's logo
Strategic branding and communications agency, HKLM, was recently asked to assist Adapt IT to streamline its brand architecture. 1 Feb 2019 Read more

HKLM completes strategic rebrand for Mauritius Union Group
Strategic branding and communication agency, HKLM, recently wrapped up a significant brand rejuvenation project for Mauritius Union Group - an insurance and financial services business traditionally rooted in the Indian Ocean Island region that recently expanded into East Africa. 2 Nov 2018 Read more

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