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Engagement Factory, a Blend360 Company Press Office
We are Engagement Factory - a customer engagement agency to the core. We help our clients transform into true customer-centric organisations by combining strategy and insights, fuelled by creativity and technology.
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Maximize your Hubspot game: Unleash the Hub-licious power within!
Calling all Hubspot aficionados, marketing mavens, and growth gurus! We've got a sensational scoop for you. Today, we're unleashing the secret recipe for Hub-tastic success. Are you ready to make the most of your Hubspot instance? Buckle up, because we're about to take your business to new heights! 16 May 2023 Read more

Where to start with data that results in better CX
After 20 years+ setting up satellite offices for software companies that are not yet present in the Benelux and Nordics, Fred moved into data and CX consulting and services. Always a focus on new development and digital change, helping companies to be able to act truly customer-oriented with great technology and guidance. 26 Apr 2023 Read more

What business problems does RevOps solve?
SaaS growth is no longer a funnel - it's a flywheel. The flywheel consists of setting people up, activating them, engaging them and referring them to restart the entire process. As a business grows, it becomes harder and at the same time more critical to adopt processes that keep the company working towards the same goals; if one area breaks - it can quickly get in the way of the effectiveness of the rest. This is where Revenue Operations, or RevOps, comes in. 9 Mar 2023 Read more

Do you need a Customer Data Platform?
2022 was a challenging year. War, inflation, cost of living, strikes, climate crises, and ... the list continues. For me, I am thankful for work. Something I can use to focus my attention and block out the negative rhetoric around me. 13 Jan 2023 Read more

Considerations in today's market for building the optimal assortment
Today's market presents a variety of considerations when building an optimal assortment. Companies must look at the needs of their customers, the competition, their product mix, pricing, and the availability of stock. There are other aspects too like the impact of technology, changing consumer preferences, and the need to maximise profits. By taking into account all of these factors, businesses can create an assortment that will drive sales and increase profits. 5 Jan 2023 Read more

EF, a Blend360 EMEA company, rated best in world class customer satisfaction
EF, A Blend360 EMEA company, a leading provider of data science and customer experience solutions, announced today that they have been rated as best in world class customer satisfaction in all areas of client and digital strategic services. 12 Dec 2022 Read more

Engagement Factory celebrates their 1-year milestone with Blend360!
Engagement Factory is celebrating the anniversary of its incorporation into global data science and talent solutions company, Blend360. As a customer-centric engagement agency, Engagement Factory has enabled organisations of all sizes to boost their revenue through digital marketing. The merger with Blend360 has served to empower their initiatives further with greater access to data-science and analytical resources. 5 Jul 2022 Read more

Blend360 appoints Xavier Martí, as VP business development for EMEA, to drive global expansion
Blend360 appoints Xavier Martí as vice president of business development for EMEA, focusing on global expansion. 17 Mar 2022 Read more

Engagement Factory launches All-Star programme to develop digital technology professionals
The six-month programme will provide experience to fresh graduates and an opportunity to work with and for international brands. 14 Mar 2022 Read more

EF, a Blend360 company, announces Fatima Ross as director of content and creative/marketing EMEA
Fatima Ross has been appointed as director of content and creative at Engagement Factory, a Blend360 company. She will oversee all operational procedures and policies for the content and creative deliveries. 2 Mar 2022 Read more

4 common misconceptions and solutions for data-driven marketing
Marketers today have a wealth of information available at their fingertips. We can know where our leads come from, what they're interested in and what influences their buying process. However, quantity does not always equal quality. With how marketing campaigns have become so reliant upon data-driven strategies, we wanted to offer some tips and tricks for data-driven marketing based on our experience. 23 Nov 2021 Read more

Get smart with your martech
Not every car can travel the same roads effectively. The same is true for investing in marketing technology. 14 Oct 2021 Read more

Blend360 acquires Eindhoven-based digital transformation consultancy Engagement Factory
Blend360, a leading provider of services in data science and talent solutions, announced its acquisition of Engagement Factory, one of EMEA's fastest growing digital transformation consultancies headquartered in Eindhoven, Netherlands. This acquisition is designed to expand upon Blend360's global technology and analytics offering and to meet the international needs of its client base. 20 Jul 2021 Read more

You don't need digital transformation
Digital transformation - it's the digital marketing buzzword of the 2020s, and hailed as the future for companies across industries, nations and sizes. But what if I were to tell you that you don't always need digital transformation and that, in fact, it could prove to be a liability to your organisation rather than an asset? 8 Jun 2021 Read more

Building brands that matter
"Not everything that matters can be measured, and not everything that can be measured matters." - Elliot Eisner 14 May 2021 Read more

Why marketing automation is a critical enabler for digital transformation
When it comes to digital transformation in marketing, we often see companies focus on technology first. They buy several software solutions and take the plunge without considering the technology's surrounding elements. A year later, we find that organisations have made little progress in business maturity or adoption level. 14 Apr 2021 Read more

Nurture your way to success
2020 has changed many things. This age of uncertainty has challenged the norm of how we work and how companies around the world operate. However, there are a few things that - thankfully - never change. Marketing automation is one of these things and has shown to be an important tool for businesses since its inception. 29 Mar 2021 Read more

Turning quantity into quality: A guide to conversion rate optimisation
Marketing is often a very unpredictable science as much as it is a corporate artform. Unlike salespeople, so many marketers today struggle to find methods, formulas and principles that work for every kind of lead, circumstance and piece of content. What worked yesterday is not really something guaranteed to work a week - or sometimes even an hour from now. 17 Mar 2021 Read more

5 demand generation trends for more customers
Does the term inbound-omnichannel-lead-collaborative-content-strategy scare you? In marketing, there are so many buzzwords, trends, tactics and concepts that it's easy to get swept away by definitions. Sometimes, these words are even used interchangeably adding more and more confusion to the concept. 11 Mar 2021 Read more

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Tel: 083 643 8877
Email: moc.yrotcaftnemegagne@acirfahtuos