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Is copywriting still important in advertising?
Admittedly, as the head of a creative agency, this wasn't a question I thought I'd ever have to seriously answer. But the question has surfaced and I'd like to empathically say, YES! copywriting is still important and possibly more important than ever. I can only assume that copywriting is being taken for granted because it is so pervasive in our everyday lives. Copywriting is everywhere. Ads, videos, blogs, books, emails, product descriptions... all copywriting. 9 Feb 2023 Read more

ATL and digital strategists to integrate, not isolate
Neither traditional nor digital media should be seen in isolation in advertising and media strategy, and neither should these media streams be planned or bought as such. Both need to sit around the same table, albeit virtually, to secure strategic integrity and seamless campaign integration. 22 Sep 2022 Read more

Oryx+Crake goes against the grain of vanity metrics and goes for truth in transparency
Oryx+Crake serves brands as transparency truthsayers for digital campaign clout that doesn't cut corners but cuts the creative cloth based on real-time data-driven insight. 1 Jul 2022 Read more

Next generation Ebony+Ivory expands agency in Western Cape
Ebony+Ivory, an agency which delivers campaigns for brands across South Africa and other markets that includes the UK, China, India, and Europe has invested in growth of advertising and media companies and professionals based in the Western Cape, as it launches a new office in the region. 10 Jun 2022 Read more

The metaverse and the rise of homo virtualis
There has been a lot of talk about the metaverse, however, as a concept, it is not fully formed yet and the question remains, what impact will it truly have? 8 Jun 2022 Read more

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