Latest newsEmployee engagement is the key to success amidst crisis. 1 Dec 2023 Read more As 4 December approaches, conservationists and wildlife enthusiasts worldwide are gearing up to celebrate International Cheetah Day, a day dedicated to raising awareness about the critical need for cheetah conservation. This year, the Sheldon Hooper Little 5 Million Foundation joins the cause, using the occasion to shed light not only on the plight of cheetahs but also on the vital role of Safari Trackers in the intricate dance between wildlife conservation and human interaction. 22 Nov 2023 Read more As South Africa eagerly celebrates Heritage Day on 24 September 2023, the nation's vibrant tapestry of culture and heritage comes to life through fascinating insights derived from an extensive market research survey produced by Bateleur Brand Planning as part of its Vantage Point Insights series. Gathered in August 2023, these findings from over 1,500 South Africans offer a captivating glimpse into the diverse traditions, intriguing superstitions, and mouth-watering culinary delights that define this unique and dynamic nation. 19 Sep 2023 Read more In the dynamic tapestry of a nation's economy, the true driving force lies within the aspirations, skills, and motivation of its workforce. South Africa, with its vast resource opportunities, is no exception. In a recent Vantage Point survey conducted by esteemed African research company Bateleur Brand Planning, we dive deep into the evolving vocational aspirations of South Africans and their implications for the country's future. 6 Sep 2023 Read more In the ever-evolving landscape of brand planning and market research, Bateleur Brand Planning has emerged as a thought leader and strategic partner, championing the importance of opinion research in brand planning. Their approach, as elucidated by managing director Gordon Hooper, is grounded in a deep understanding of the marketplace, the workforce, and the transformative power of informed decision-making. 15 Jun 2023 Read more Fostering strong employee-boss relationships is crucial for creating a thriving work environment. However, a new study reveals that employees often feel indifferent towards their bosses. 7 Jun 2023 Read more What health measures do people take to maintain their well-being? Caring for your health can mean different things depending on whom you ask. 15 May 2023 Read more In recent years, mental health has gained global attention as a critical component of overall health. While physical health is crucial, nurturing our mental health helps us navigate challenging times, become more resilient, and enjoy a better quality of life. However, South Africans still face significant challenges in accessing mental healthcare. 3 May 2023 Read more The findings of the Vantage Point survey indicate how the world is expected to look in the near future. 21 Apr 2023 Read more The way we work has a significant impact on how we interact with our colleagues. In recent years, remote work has become increasingly popular, with more and more companies adopting a hybrid or fully remote work philosophy. Despite remote work's negative reputation, a recent survey conducted by Bateleur Vantage Point found that remote workers report feeling challenged, responsible, and focused on enhancing their professional skills. 12 Apr 2023 Read more I find it interesting to learn about the different perspectives that each generation has on the generational divide. As a member of the baby boomer generation, I remember living through the 'generation gap' of the 1960s and early 1970s, where there was much turmoil, anguish, and misunderstanding caused by the length of hair gap between fathers and sons, not to mention the business of burning bras, which divided mothers and daughters. However, in modern times, there are still challenges that exist between generations. 4 Apr 2023 Read more The decline in news consumption has become a growing trend in South Africa, with only 47% of the 1,533 people surveyed in the Vantage Point study indicating that they follow the news frequently or regularly. This raises a few pertinent questions about the remaining 53% of followers, who either sometimes or never watch the news. Why do they choose to remain unaware of what is happening around them? Who are they? 9 Mar 2023 Read more Market research agency Bateleur Brand Planning developed another one of its Vantage Point research-based white papers, diving into South African fears and fantasies and how this correlates to happiness or unhappiness. 28 Feb 2023 Read more Market research agency Bateleur Brand Planning recently announced the appointment of Kim-Lee de Vries to director of operations and Michellé Steyn to sales and marketing director. 24 Feb 2023 Read more In 2007 South Africa experienced its first bout of load shedding, a whopping 16 years ago. Little did we know that this was the first hint of a new normal for our country. 9 Feb 2023 Read more Black Friday attracts promiscuous, bargain-hunting customers, which ultimately destroys brand loyalty and throws margin down the drain. Can it be that profitability and customer loyalty are bad for business? Of course not. How, then, can Black Friday be good for business? 25 Nov 2022 Read more Leading market research company, Bateleur Brand Planning, is incentivising individuals to participate in an online survey to help a well-known investment house better serve its clients. 28 Oct 2022 Read more It's only a matter of time before you'll experience an irate shopper, red-faced, and calling for the manager while going on a rant with a litany of frustrations to the seemingly uninterested and unaffected cashier. Maybe you've been that person at some point; I know I have. 30 Sep 2022 Read more Market research provider, Bateleur Brand Planning, has been recognised as the winner of the inaugural Research and Development Awards by Acquisition International, a leading B2B publication. 28 Sep 2022 Read more Can money buy happiness? Money is important to happiness; ask anyone who doesn't have it. The recently released 2022 Bateleur Vantage Point survey explored many facets, including the concept of happiness. 27 Sep 2022 Read more
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