Latest newsNew digi-kids on the block Arora Online successfully conceptualised and executed a multinational influencer marketing campaign with a paid media element for Africa's Business Heroes - a philanthropic initiative to support African businesses by the Jack Ma Foundation in partnership with Alibaba Philanthropy. 15 Aug 2023 Read more TikTok has taken the world by storm and short-form video content has quickly become the algorithm's new best friend. If you're new to the playing field, we've got everything that you need to know about TikTok - from how to optimise your account and what kind of content is best suited to your brand, to tips and tricks that will keep your account growing! 13 Sep 2022 Read more TikTok is taking over the world. It's the fastest growing platform on earth with 689 million monthly active users. It is the future with 62% of TikTokkers between the ages of 10 and 39 years old. And people LOVE it - 6.7 million videos are viewed on TikTok every minute, every day and the average person spends 52 minutes on the platform daily. TikTok presents a huge opportunity for businesses of all sizes to gain a following and achieve their marketing goals. 19 Oct 2021 Read more One of the most rewarding gifts we can treat ourselves to is spending time in our green space - whether that's in a garden, courtyard or with the pot plants in your apartment. This is exactly what Garden Day aims to do: invite people to celebrate their own green space for one day a year. But isn't gardening just for old people? Turns out, a whole new generation of budding, green-fingered horticulturists can be found on TikTok! 18 Nov 2020 Read more When doyenne of the South African dance landscape Debbie Turner took over as CEO of Cape Town City Ballet in late 2018, one of her goals was to transform the digital presence of the renowned company. To guarantee the longevity of the company, Ms Turner understood that to attract and engage younger audiences, digital would need to be among her priorities. Ms Turner enlisted Arora Online as a digital partner since the boutique agency is known for its experience within the theatre and arts industries. How could Arora Online help the oldest ballet company in the Southern Hemisphere take exciting new strides with its digital footprint? 2 Sep 2020 Read more The Covid-19 Era is profoundly changing the way we engage customers. 11 Aug 2020 Read more Been hearing the buzzword 'digital transformation' but not really sure what that means or why it's important? We all understand that going digital is more critical in the Covid-19 era than ever before. So, without further ado here are the top four things to know to make sense of digital transformation. 4 Aug 2020 Read more Whimsical Collection is a proudly South African company creating African-inspired gifts with designs painted by Deziree Smith. When Covid-19 struck, the brand could no longer sell online, so they crafted a new range of cotton masks. They wanted the range to look fresh, but how could Whimsical Collection stand out from the competition? 30 Jun 2020 Read more The Waterfront Theatre School opened its doors in 1992, and quickly became known as the 'fame school' based on its reputation for producing triple threat performers who could sing, dance and act. Fast forward to 2019, and the V&A Heritage Committee decided it was time to return the Herbert Baker building to its original look. As the architectural facelift took place, the directors of the school used the time to reflect on how the brand has evolved in terms of its curriculum, offering and outlook. How could the institution stay true to its established, familiar ethos while refreshing the brand for the 21st century? 24 Jun 2020 Read more When Associated Media Publishing closed its doors after 38 years, it sent a tragic message about business in the Covid-19 era: jobs would dwindle, and companies would liquidate. But it's not all bad news. Companies are made up of individuals who work in teams. Some of these are happy and high functioning, like Associated Media Publishing's digital team. This well-oiled crew worked across all the group's brands, ensuring that publications like Cosmopolitan and House & Leisure showed up powerfully online, with innovations like Ready-to-Shop content and QR codes linking print to digital. When the empire came crashing down on 1 May 2020, the squad looked around and realised that although times seemed dark, there was a light of opportunity. 17 Jun 2020 Read more
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