Latest newsTikTok has taken the world by storm and short-form video content has quickly become the algorithm's new best friend. If you're new to the playing field, we've got everything that you need to know about TikTok - from how to optimise your account and what kind of content is best suited to your brand, to tips and tricks that will keep your account growing! 13 Sep 2022 Read more TikTok is taking over the world. It's the fastest growing platform on earth with 689 million monthly active users. It is the future with 62% of TikTokkers between the ages of 10 and 39 years old. And people LOVE it - 6.7 million videos are viewed on TikTok every minute, every day and the average person spends 52 minutes on the platform daily. TikTok presents a huge opportunity for businesses of all sizes to gain a following and achieve their marketing goals. 19 Oct 2021 Read more One of the most rewarding gifts we can treat ourselves to is spending time in our green space - whether that's in a garden, courtyard or with the pot plants in your apartment. This is exactly what Garden Day aims to do: invite people to celebrate their own green space for one day a year. But isn't gardening just for old people? Turns out, a whole new generation of budding, green-fingered horticulturists can be found on TikTok! 18 Nov 2020 Read more When doyenne of the South African dance landscape Debbie Turner took over as CEO of Cape Town City Ballet in late 2018, one of her goals was to transform the digital presence of the renowned company. To guarantee the longevity of the company, Ms Turner understood that to attract and engage younger audiences, digital would need to be among her priorities. Ms Turner enlisted Arora Online as a digital partner since the boutique agency is known for its experience within the theatre and arts industries. How could Arora Online help the oldest ballet company in the Southern Hemisphere take exciting new strides with its digital footprint? 2 Sep 2020 Read more The Covid-19 Era is profoundly changing the way we engage customers. 11 Aug 2020 Read more
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