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Advertising Media Forum Press Office
The Advertising Media Forum (AMF) is a collective of media agencies and individuals including media strategists, planners, buyers and consultants through whom 95% of all media expenditure in South Africa is bought.

Latest news

The shiny new thing!
Advertisers and their agencies are obsessed with innovation, and rightly so. Innovation is what makes us stand out, break through, get noticed in the ever-increasing sea of sameness that is the South African marketing landscape. 23 Mar 2023 Read more

Total TV Share vs Broadcast TV Share
Towards the end of 2022, the BRC agreed to release new channel codes to the industry to allow for a better understanding of total viewing and share of viewing for all content flighting on TV sets. 14 Feb 2023 Read more

Load shedding is not a good enough reason to cut TV budgets
It's not the first time in history that South Africans have experienced load shedding. However, 2022 has seen a surge of power outages (or rather a decrease in power surges). Not only does load shedding impact the South African economy, but small businesses are also affected, traffic, households, etc. What does this mean for the media industry? Well, ask any TV planner and they will tell you their TV plan under-delivered due to load shedding. Try explaining this to a global auditor sitting in a first world country - who has their lights on. 2 Dec 2022 Read more

The four legs of a chair - why partnership is the future
June/July in ad-land means one thing and one thing only: Cannes. Yes, that time of year where the global advertising and marketing industry descend on beautiful Cannes in the south of France for suntanning, midnight parties on the beach, and a spot of advertising. 15 Sep 2022 Read more

Low media fees - is this trend sustainable?
The symbiotic relationship between agencies and clients continues to evolve and due to decreasing marketing budgets year-on-year, getting more complex. A once traditional approach has morphed into practices that are often unrecognisable to those who have been in the industry for a long time. 28 Jun 2022 Read more

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