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Insight Survey is a South African B2B market research company with almost 15 years of experience. We specialise in telephone interviews, online surveys, industry analysis and competitive intelligence to help improve or grow your business.
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South African fast food market’s taste for technology driving growth
The local fast food market is embracing innovative technology to drive the appetite for local and internationally-inspired fast food, by enhancing customer service and efficiency, and satisfying the demands of South African consumers. Not only limited to enriching the customer experience, this technology is also being used to improve engagement with fast food brands, promote new products, and optimise internal processes, thereby boosting the local fast food market. 4 Sep 2024 Read more

Cold and iced coffee trending in the South African market
Cold coffee consumption is becoming increasingly popular among global and South African consumers, due to its distinguished, milder taste, as well as its ability to offer consumers convenience and on-the-go refreshment, particularly during warmer seasons. As a result, some consumers are giving hot Coffee the cold shoulder, with market players focusing on innovation in cold and iced Coffee products, in both ready-to-drink (RTD) and instant Coffee formats, as well as in terms of in-store menu options, to cater to evolving consumer preferences. 28 Aug 2024 Read more

Functional teas boost the health of South Africa’s tea market
Globally, tea consumers are expecting more from their favourite hot drink than simple flavour and enjoyment, with increased demand for tea that also provides a freshly brewed cup of functional health benefits. This is in line with a shift towards healthier consumption trends, resulting in the release of new and innovative functional tea products. On top of leveraging the natural health benefits offered by tea itself, these products typically include a variety of scientifically-backed ingredients, designed to support different areas of health and wellness. 21 Aug 2024 Read more

Cognitive and sleep supplements boost South Africa’s supplements market
Globally and locally, the Supplements market is being energised by a rising demand for products that improve cognitive and sleep functioning, as consumers increasingly focus on enhancing cognitive and mental well-being. As a result, there has been an influx of innovative Supplement products offering a variety of cognitive benefits, which include both enhancing and boosting performance, as well as consumer mental health, in terms of relieving anxiety, stress and improving sleep, amongst other benefits. 3 Jul 2024 Read more

Are functional vitamins enhancing South Africa’s vitamins industry?
Worldwide, industry players are having to continually align with the capricious needs of consumers, due to busier lifestyles and shifting preferences. These consumer demands have spurred the development of numerous vitamin products, offering functional benefits tailored to address daily consumer stressors. These innovative vitamin products also offer increased convenience to consumers with busy lifestyles and non-traditional vitamin preferences, which is helping to drive the growth of the global and South African vitamins industry. 26 Jun 2024 Read more

Are topical products helping to boost South Africa’s analgesics market?
Globally, consumers are seeking convenient, effective, and safe Analgesic products, capable of alleviating a wide variety of joint and muscular pain, as a result of intensive work outs, menstrual cramps, arthritis, and sedentary lifestyles, among others. Topical Analgesics, such as patches, creams, and gels, are becoming a popular alternative to traditional oral consumable Analgesics, by offering quick and effective relief for these aches and pains, thereby helping to drive demand in the Analgesics market. 19 Jun 2024 Read more

Are innovative formats driving South Africa’s allergy care market?
As the prevalence of allergy-related symptoms and conditions, particularly allergic rhinitis, continues to increase exponentially, consumers are seeking more convenient and efficient solutions to cope with the impact of these allergies and improve their overall quality of life. As a result, there are an increasing number of players pivoting towards the development and introduction of different nasal spray products, which are positioned as being a safe, effective, and convenient way of managing allergy symptoms. 12 Jun 2024 Read more

How are mobile platforms and the metaverse driving SA’s long-term insurance industry growth?
Following the significant increase in premium volumes of 9.1% in 2021, due to a strong recovery from the Covid-19 pandemic, the global long-term (life) insurance industry contracted by 3.1% in 2022, based on the erosion of consumer savings and nominal premium growth during the year. 6 Mar 2024 Read more

Multi-strain products supporting South Africa’s probiotics market culture
Both globally and locally, consumers are becoming increasingly aware of the many benefits associated with probiotics, resulting in growing demand and innovation in the probiotics industry. With this, market players have been launching new probiotic products that offer multiple benefits, over and above gut health, through the incorporation of multiple strains and added functional ingredients. These multi-strain and combination probiotic products are also supporting the South African market, by offering consumers well-rounded products that address a variety of issues. 22 Nov 2023 Read more

Bridging the gap: Embedded insurance trending in SA's short-term insurance industry
Globally, the concept of embedded insurance has become increasingly popular in the short-term insurance industry, by making the purchase of insurance more attractive, streamlined, personalised, and an intuitive part of the buying process for various products and services. Embedded insurance allows consumers to purchase insurance on the website or app they are using, without having to directly approach insurance companies. General examples of this trend include purchasing travel insurance when booking a plane ticket and giving consumers the option to purchase insurance tailored to the specific car they are buying. 15 Nov 2023 Read more

Sustainable packaging pumps South Africa's bottled water industry
Rising environmental awareness and calls for heightened sustainable efforts from corporations have come to the fore in the bottled water industry, both globally and locally. As such, companies are strengthening their efforts to adapt products to meet these evolving consuming needs, which has resulted in a new wave of innovative, sustainable packaging solutions. Local consumers have also been thirsty to support brands which advertise their sustainability, with local manufacturers extending these efforts beyond eco-friendly packaging, to include various CSI initiatives. 4 Oct 2023 Read more

Specialised diet pet foods trending in the South African market
In both the global and South African markets, pet owners are increasingly placing greater importance on the health and wellness of their furry companions, particularly due to ongoing pet humanisation trends. This is being leveraged by pet food players in the pet care market, with the release of specialised diet health food that targets different health areas in pets, such as digestion, joint health, skin and coat health, and immune support, amongst others. 27 Sep 2023 Read more

South Africa's growing love for 'local is lekker' fast food
Within the South African Fast Food market, there is a growing love for 'local is lekker' which is resulting in robust market growth, driven by large servings of locally focused advertising and marketing, such as load shedding and the country's ever-popular braai culture. At the same time, township culture is having a supersized effect on the domestic market, not only in terms of flavours and offerings, but also demand and investment, with players leveraging this growing popularity to create a uniquely South African fast food experience. 21 Aug 2023 Read more

Winter is coming: Severe flu season likely to boost South Africa's cough, cold and flu industry
Both globally and locally, there has been a steady increase in the number of influenza cases during flu seasons, which has been accelerated by the removal of Covid-19 lockdowns and restrictions, whilst flu seasons have also been starting earlier than usual across different regions. The expected strains of influenza are being considered a major public health concern, due to its severity, resulting in the launch of new cough, cold and flu products aimed at meeting the anticipated demand amongst consumers feeling under the weather. 16 Aug 2023 Read more

Innovative sustainability trends give South Africa's coffee industry a caffeine kick
Both globally and locally, coffee market players are increasingly expressing significant interest in sustainability, driven by ongoing concerns surrounding environmental issues and climate change. As a result of this focus, market players have been increasingly putting the 'green' back in coffee, by highlighting various sustainability efforts, including the introduction of recyclable or compostable packaging, as well as various other efforts that emphasise players' commitments to sustainability. 21 Jun 2023 Read more

Are sugar and caffeine fizzling out of South Africa's soft drinks market?
Both globally and locally, the Carbonated Soft Drinks (CSD) market is witnessing a shift in consumer preferences from traditional high sugar, caffeinated soft drinks to healthier variations that exclude these ingredients, driven by ongoing health concerns surrounding these ingredients. This is resulting in market players increasing its existing brand ranges or launching new CSD products that are sugar- or caffeine-free, or lower in sugar content, thus meeting the ever-changing needs of consumers and catering to ongoing global health trends and priorities. 19 Jun 2023 Read more

Is technology and innovation energising South Africa's supplements market?
Globally, market players are launching new supplement products that have been developed using technological innovation and novel ingredients, in order to meet dynamic consumer requirements. Moreover, the use of innovation is also extending to pharmaceutical retailers, which are introducing user-friendly online platforms to promote the use of supplements, thereby enhancing health personalisation and accessibility. 19 Apr 2023 Read more

How is tech-enabled simplification driving SA's long-term insurance industry growth?
Following the declines experienced in 2020 that resulted in a 4.4% drop in premium volumes, the global Long-Term (Life) Insurance industry demonstrated resilience, by achieving significantly higher growth of 9.9% in 2021, with a marginal 0.2% contraction expected in 2022. Much of this recovery can be attributd to the InsurTech-driven simplification of Life Insurance products, part of the focus on customer centricity following Covid-19-driven changes in consumer expectations. Crucially, this trend is driving greater accessibility in terms of policy requirements and understandability, as well as the development of simplified offerings provided via non-traditional channels, and boosting penetration in underserved markets. 1 Mar 2023 Read more

Are 'better-for-you' options helping to beat SA's breakfast cereals market crunch?
Within the global and local breakfast cereals markets, demand for 'better-for-you' breakfast cereal products, with reduced amounts of 'unhealthy' ingredients, is rapidly rising amongst health-conscious consumers. Amidst a greater focus on nutritional value and quality, there is also an expectation among consumers to not compromise on taste. Local players are leveraging this demand by introducing innovative health-focused products to beat the ongoing unhealthy breakfast cereal stigma, as well as the threat of imminent labelling regulations. 1 Feb 2023 Read more

Is allergic rhinitis 'sneezing' life into South Africa's allergy care market?
Consumers across the globe are being exposed to more allergens, as urbanisation, industrialisation, and pollution, increase rapidly. This has amplified the prevalence and severity of allergic rhinitis and hay fever symptoms, thereby increasing consumer demand for remedies that treat these conditions. As such, global and local market players are catering to these demands for allergic rhinitis treatment through product innovation and product line expansion. 25 Jan 2023 Read more


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