Between flavour exploration, an explosion of local boutique brands, premiumisation, and health-conscious options, consumers of alcohol are spoilt for choice. Understanding what motivates consumers at point of sale - in-store, online or on-consumption - is key to building effective promotional marketing strategies in an increasingly competitive market. Leveraging the expertise of an experienced promotional agency can help you create experiences that resonate with consumer buyer behaviour to maximise market share and sales. 6 Mar 2023 Read more Corporate marketing ecosystems are complex. Large internal teams spanning brand, digital, trade and public relations (the list goes on!) are supported by a network of supplier marketing agencies - who all, in turn, have their own networks of partners and suppliers (collectively this is "the channel"). 31 Jan 2023 Read more E-commerce has never been easier, safer, or more convenient. But, as it turns out, us humans haven't gone full cyborg, yet. We love connecting over real-life shared experiences. And shoppers, starved of everyday opportunities to connect during the pandemic are making up for lost time in SA's malls in a big way.
It's time for brands to follow suit. Stop being a wall flower on supermarket shelves. Get back into the forecourts of malls and forefronts of consumers' minds with experiential events and brand activations. 15 Nov 2022 Read more Fast moving consumer goods (FMCG) contribute R1tn to South Africa's annual gross domestic product (roughly 20% of economic production) and employs 2.5 million people (or 16% of the country's total formal labour force). But this robust sector isn't immune from disruptive innovation and evolving consumer behaviour. 6 Oct 2022 Read more The term 'trends' is certainly not something new to the world of below-the-line marketing or consumer promotions in general. After all, this has been a longstanding buzzword that touches just about every factor of life to some degree or another. And you guessed it, that most certainly includes the banking industry in South Africa. 8 Apr 2022 Read more
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