Latest newsIt is important for a thriving and profitable business to have access to a holistic, 360-degree view of its customers because this gives the company a deeper understanding of its clients as people, including both their behaviours and their needs. This, in turn, allows the business to provide a personalised experience to each and every customer, and allowing them to be treated as unique individuals and not as the polar opposite - impersonal statistics which have been randomly assigned. 12 May 2023 Read more "It doesn't make sense to hire smart people and tell them what to do; we hire smart people so they can tell us what to do." 11 Apr 2023 Read more As the Internet and social media continue to buzz with discussions around recently-released chatbots that use artificial intelligence (AI) to produce content in a human-like way, so too can the conversation also be broadened to consider the use of AI technology within the customer relationship management (CRM) arena. 10 Mar 2023 Read more An effective application of a customer relationship management (CRM) system allows business owners and management to maximise their operations even during major challenges such as the global Covid-19 pandemic - and now, in South Africa, also during the difficulties brought about by the current energy crisis. 13 Feb 2023 Read more Any good sales leader knows that success comes down to the quality - and performance - of the salespeople. That being said, shouldering the responsibility for a team's sales success can be very onerous and stressful. Customer relationship management (CRM) global leader Maximizer has unveiled a new solution - Sales Leader Edition - specifically designed to assist the sales manager or sales team leader. 3 Feb 2023 Read more
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