#CSIMonth

Subscribe to industry newsletters

Image credit: Thought Catalog on Unsplash
Social media has made brands less relevant, not more

When social media first hit the radar of marketers, the possibilities seemed endless. Finally, marketing would be a true two-way conversation...

By Estelle Nagel 2 days ago

Kantar announces South Africa's Top 20 Best Liked Ads for 2018
Kantar announces South Africa's Top 20 Best Liked Ads for 2018

The top 20 ads have an overwhelming South African flavour, with local ad agencies leading the way. The brands in the ranking reflect "a day in the life" of our consumers, they are all very relevant and relatable, with some great South African humour coming through...

Issued by Kantar 10 Jul 2019

Nedal Ahmed, senior copywriter at 72andSunny, Amsterdam and this year's Loeries Film and Radio jury president.
#Loeries2019: "Celebrate creativity that touches on everyday culture" - Nedal Ahmed

With the year's biggest international award shows done and dusted, I chatted to the international jury presidents ahead of the upcoming Loeries Creative Week. Next in the series is this year's Film and Radio jury president Nedal Ahmed, also senior copywriter at 72andSunny, Amsterdam...

By Leigh Andrews 5 Jul 2019

Image source: Gallo/Getty.
Leveraging digital technology to boost Nigeria's MSMEs

Thinking through and executing a digital business model requires a fundamental shift in strategy...

4 Jul 2019

Dangote launches new campaign on CNN
Dangote launches new campaign on CNN

Dangote Industries shows its commitment to empowering Africa in new CNN campaign...

28 Jun 2019

Ralf Heuel, CCO and partner at Grabarz & Partner, Hamburg and the Loeries 2019 OOH, Live Communications, and PR & Media Communications jury president.
#Loeries2019: "Relevance, resonance and emotions - the hardest brand currency to master" - Ralf Heuel

With the year's biggest international award shows done and dusted, I chatted to the international jury presidents ahead of the upcoming Loeries Creative Week. Next in the series is Ralf Heuel...

By Leigh Andrews 28 Jun 2019

Digital agency no longer a luxury but a necessity
Digital agency no longer a luxury but a necessity

Our world has digitised. We have become dependent on our digital devices. Businesses must digitise. Not only their business processes and operations but moreover their brand image...

By La-Tasha Pucoe 28 Jun 2019

Brand SA hosts Ubuntu Breakfast at AFCON 2019, Egypt
Brand SA hosts Ubuntu Breakfast at AFCON 2019, Egypt

On the sideline of the 2019 African Cup of Nations, taking place in Egypt, Brand South Africa hosted a special Ubuntu Breakfast session for CAF/AFCON executives and former African players...

Issued by OPTIMIZE Agency 27 Jun 2019

Dee Chetty, Accenture Interactive Lead for Africa.
The future of customer personalisation lies with AI

Laying the foundation for a future where personalisation platforms can architect previously unimagined customer experiences...

By Dee Chetty 14 Jun 2019

Accelerated growth sees Amazon crowned 2019's BrandZ Top 100 Most Valuable Global Brand
Accelerated growth sees Amazon crowned 2019's BrandZ Top 100 Most Valuable Global Brand

With little sign of a slowdown in growth, Amazon has become the world's most valuable brand, according to the 2019 BrandZ Top 100 Most Valuable Global Brands ranking released today...

Issued by Kantar 11 Jun 2019

How social media has become a breeding ground for counterfeit sales
How social media has become a breeding ground for counterfeit sales

As much as people love social media, there is a dark side to it too - one involving counterfeit goods and billions of Rands of lost revenue for companies and governments the world over...

7 Jun 2019

#AfricaMonth: The rise of Afrocentrism and its impact on the luxury business
#AfricaMonth: The rise of Afrocentrism and its impact on the luxury business

Africa has been a rich source of artistic inspiration for many parts of the world for centuries, but what's changing now is that Afrocentric culture is being spearheaded by the sons and daughters of the African continent...

By Lauren Hartzenberg 29 May 2019

Brand Africa 100 launch at the Johannesburg Stock Exchange, South Africa.
Africa's top 100 brands announced

Brand Africa has announced the Top 100 brands in Africa in their 7th annual 'Brand Africa 100: Africa's Best Brands'...

27 May 2019

Alika Dangote.
Dangote ranked 11th on 50 World's Greatest Leaders 2019 list

Philanthropist and richest man in Africa, Nigeria's Aliko Dangote, has been ranked 11th of the 50 World's Greatest leaders for 2019...

22 May 2019

Kantar Africa Life 2019 report.
#AfricaMonth: How can brands fuel growth in Africa?

Successful brands must have a strong local resonance and activation if they are to emotionally connect with consumers in Africa and fuel growth in the fast-changing region...

21 May 2019

A changing African consumer branding environment
A changing African consumer branding environment

In Africa, household consumption is expected to reach $2.5tn by 2030 with Nigeria, Egypt, and South Africa accounting for nearly half that...

Issued by Smart Media 16 May 2019

Brand Africa partnership to launch Africa's Best Brands
Brand Africa partnership to launch Africa's Best Brands

African Media Agency partners with Brand Africa to launch the 7th Annual Brand Africa 100: Africa's Best Brands...

15 May 2019

Credit: Just Imagine.
#AfricaMonth: Africa's revival - foretelling or fairy tale?

Welcome to the future, where a continent once cast in darkness has come into the light...

By Salona Naidoo and Gabi Wojtowitz 15 May 2019

Image source: Gallo/Getty
How marketing with CSR at its heart can change the world

Fitting in perfectly with the rise of purpose-led marketing across the globe is Jeanne du Plessis, corporate affairs and citizenship leader at Procter and Gamble (P&G) South Africa. Du Plessis is a passionate believer that business can and should be a force for good in the world...

By Leigh Andrews 14 May 2019

Is your brand telling the true story?
Is your brand telling the true story?

Stories are a powerful part of the human experience. Yes, we see them told at bedtime to children listening in rapt silence, but they're also told daily in election campaigns, fundraising drives and in business, through brand storytelling...

By Yaw Dwomoh 13 May 2019

Katja Thielen, creative director and founder of the UK’s Together Design and this year's Loeries design jury president...
#Loeries2019: "Discover how different cultures are reflected through their creativity and ideas" - Katja Thielen

I chatted to the international jury presidents ahead of the upcoming Loeries Creative Week. Kicking off the series is this year's design jury president Katja Thielen, creative director and founder of the UK's Together Design...

By Leigh Andrews 10 May 2019

Screen grab from ADC 98th Annual Awards' Black Cube for Best of Show winner, “The Truth Is Worth It,” on behalf of The New York Times, awarded to Final Cut New York and Furlined Santa Monica with Droga5 New York.
#OneShow2019: All the ADC 2019 winners!

The colours of the 711 winners of the 98th global ADC Annual Awards were revealed on the first evening of the One Club for Creativity's Creative Week, held on 6 May 2018 at Metropolitan West in New York, with a Merit Award coming home to SA, for Grid Worldwide's #HopeJoanna...

7 May 2019

Mauritian humour used in iconography to celebrate independence day
Mauritian humour used in iconography to celebrate independence day

FCB Cread creates fun 'Kreojis' emojies to celebrate Mauritius' 51st year of independence...

3 May 2019

Fepe International is now World Out of Home Organization
Fepe International is now World Out of Home Organization

Fepe International is rebranding as the World Out of Home Organization...

2 May 2019

Some of team Mama Creative, from L to R: Kyle Gounden, Karla Strydom, Mishka Naidoo, Nicola Rossi, Adam Leontsinis, and Tetelo Nhlapo.
#Loeries2019: Mama Creative explains why it's on all of us to tell better stories

You've probably already noticed this year's striking Loeries campaign in your social media feeds and daily industry reads. But this year's campaign is a little different from those of previous years. Here's how Mama Creative hopes Loeries 2019 will inspire us all to tell better stories...

By Leigh Andrews 26 Apr 2019

Where's our song for Mozambique?
Where's our song for Mozambique?

Songs have long been powerful vehicles for social change, either through the messages contained in their lyrics, or as high-profile celebrity fundraisers...

By Charis Apelgren-Coleman 25 Apr 2019

Xolisa Dyeshana, chief creative officer at Joe Public United.
How Joe Public taps into the zeitgeist of AI in advertising for Africa

Are you ready for the artificial intelligence revolution in advertising, like Ciclope Africa Festival's agency of the year Joe Public? Here, chief creative officer Xolisa Dyeshana explains the importance of showcasing real South Africans at the forefront of global playing fields, against the backdrop of their grand prix-winning Chicken Licken work, Sbu 2.0...

By Leigh Andrews 25 Apr 2019

Up, close and very personalised
Up, close and very personalised

The shift to a more individualised society that values experiences more than goods has resulted in a strong drive towards personalisation...

By Refilwe Maluleke 23 Apr 2019

Five key learnings from SXSW 2019
Five key learnings from SXSW 2019

Founders of Brandtruth//DGTL Integrated Content Practice, Wayne Flemming and Zubeida Goolam discusses five key learnings from the SXSW talks they attended, from A$AP Rocky and Trevor Noah to Brené Brown and Gwyneth Paltrow...

By Wayne Flemming and Zubeida Goolam 18 Apr 2019

Show more