#BizTrends2019

Marketing & Media trends

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Why the wall?
Why the wall?

Chris Botha, group managing director of Park Advertising discusses why Wall Breakers will be the real change-makers in 2019...

By Chris Botha 2 days ago

Advertising is dead. Long live value-tising
Advertising is dead. Long live value-tising

As we begin 2019, our industry sits quaking in its ethically sourced vintage leather boots. Panic and anxiety around data, consultants, insourcing, etc. But has this all not been self-inflicted? Is this all the final acknowledgement of an industry with an identity crisis?

By Mike Silver 2 days ago

Peter Khoury, Creative Circle chairperson and CCO of TBWA\Hunt\Lascaris Johannesburg.
#BizTrends2019: The rise of live communications and branded everything

When you study the world's most iconic work from recent times, you see patterns that may give you a direction of where everything is headed - at least in the short term. However, the world is extremely complex currently, and nothing is clearly defined, especially in the long term...

By Peter Khoury 2 days ago

#BizTrends2019: Social brands get even smarter with insightful strategy
#BizTrends2019: Social brands get even smarter with insightful strategy

Some of the smartest brands will take advantage of growing trends to reach out to customers and interact more effectively with their audiences...

By Mongezi Mtati 11 Jan 2019

Sarah Waiswa, David Tshabalala, Jenny Ehlers, Fran Luckin, Nathan Reddy.
Five Africans selected for ADC Awards jury

Five creative leaders from Africa, which includes four South Africans, have been selected to serve as judges for the global ADC 98th Annual Awards...

10 Jan 2019

Take care when hitching customers' emotions to your brandwagon
Take care when hitching customers' emotions to your brandwagon

If a customer ties an emotion to your brand, they're much more loyal and less likely to switch due to functional factors like price increases or shifts in the market...

By Estelle Nagel 21 Dec 2018

Cause-related marketing: Why we do it and where the value lies
Cause-related marketing: Why we do it and where the value lies

In a society such as ours, in such dynamic, developmental evolution, causes are the fuel that helps drive change. Citizen activism brings issues to the nation's attention, it informs our people, inspires progress and supports our government...

By Joanna Oosthuizen 21 Dec 2018

#BestofBiz 2018: Marketing & Media Africa
#BestofBiz 2018: Marketing & Media Africa

We've compiled our annual #BestofBiz 2018 lists across all our industries featuring our most popular articles, most-read contributors and brand press offices with the most views...

18 Dec 2018

Perfect pitch: Getting the brief right first
Perfect pitch: Getting the brief right first

If your pitch brief does not adequately explain the "job to be done", it's time and money wasted. To get a functional brief in writing, you need to create a document that communicates enough for an agency to put their heart into getting the job...

By Johanna McDowell 14 Dec 2018

2019 Content trends
2019 Content trends

Dale Ferreira from Sconetent shares his top content trends for 2019...

By Dale Ferreira 13 Dec 2018

Ryan McManus, regional chief creative officer for VML SA.
Ryan McManus on orchestrating experiences for connected brands

There are a number of South African stars in the VML stable. Most notably, with Tony Granger set to retire, a senior level shake-up means Jason Xenopoulos is now North America CCO, and CEO of VMLY&R New York, with Ryan McManus taking on the reins as regional chief creative officer for VML SA. Here, McManus lets us in on how he's set to steer the group as we head into 2019...

By Leigh Andrews 7 Dec 2018

Turner Upfront, South Africa.
Turner reveals content plans for Africa 2018/19

Turner's Upfront reveals brand new look, slate, and local partnerships for its African markets...

19 Nov 2018

2019 D&AD Awards open for entries
2019 D&AD Awards open for entries

The 2019 D&AD Awards are now open for entry, with eleven categories reimagined to highlight the best of the modern creative industries...

2 Nov 2018

Marco Prestini from Italy is one of the Young Guns 16. © .
Young Guns 16 winners announced

YG16 awards ceremony honours 30 winners originally from 12 countries as top creatives age 30 and under...

2 Nov 2018

Image provided by Loeries Africa Middle East.
The Loeries 2018 Official Rankings are out!

The Loeries has released its annual Official Rankings which provide a comprehensive overview of the performance across the advertising and brand communications industry throughout Africa and the Middle East...

1 Nov 2018

Brands can, and should, ensure that their ads don't appear on fake news sites
Brands can, and should, ensure that their ads don't appear on fake news sites

A brand's ad appearing on a fake news website can do massive damage to its reputation and, ultimately, its bottom line...

By Neil Pursey 26 Oct 2018

Matlou Tsotetsi, director, Brand Communication, presenting the certificate of AFRIMA Host Country to Ghana Minister Catherine Afeku, Ministry of Tourism, Arts & Culture.
Ghana to host 5th AFRIMA

The 5th All Africa Music Awards (AFRIMA) will be hosted by Ghana in 2018 from 21-24 November 2018...

10 Oct 2018

The One Club, Diageo North partners to promote diversity, inclusion and gender equality
The One Club, Diageo North partners to promote diversity, inclusion and gender equality

The One Club for Creativity and Diageo North America announced a partnership to recognise and promote diversity, inclusion and gender equality among young global creatives...

14 Sep 2018

In-app programmatic exchange for Africa launched
In-app programmatic exchange for Africa launched

InMobi launches global in-app programmatic exchange in EMEA to provide premium mobile ad experiences...

12 Sep 2018

Nike's courageous new ad campaign mixing racial politics with sport will be vindicated
Nike's courageous new ad campaign mixing racial politics with sport will be vindicated

Nike stirred up controversy on Monday when it unveiled its 'Just Do It: 30th anniversary' advertising campaign. It featured a variety of superstar American athletes including the polarising quarterback Colin Kaepernick...

By Keith Rathbone 6 Sep 2018

Nissan Camelpower campaign. Image supplied.
Winners announced for Warc Prize for Mena Strategy 2018

The 2018 Warc prize for Mena Strategy winners includes campaigns for Byblos Bank, Louvre Abu Dhabi, Nissan and Saudi Telecom Company...

4 Sep 2018

Zibusiso Mkhwanazi
M&C Saatchi and M&N Brands part to grow independently

Zibusiso Mkhwanazi, founder of M&N brands, Avatar's holding company and Jerry Mpufane, chairman of M&C Saatchi Group confirmed in a statement that the two companies will amicably part and go their separate ways...

By Jessica Tennant 28 Aug 2018

#Loeries2018: Welcome to the hypermarket
#Loeries2018: Welcome to the hypermarket

The second speaker at the 2018 DStv Seminar of Creativity was Lethepu Matshaba, vice president of Homecare Southern Africa at Unilever SA, who spoke on the relevance of creativity in a hyper-fragmented world...

By Angie White 17 Aug 2018

Mark Read, WPP Chief Operating Officer. Image supplied.
#NewBiz: WPP entrusted with stewardship of Unilever's Sunlight brand across Africa

WPP has been awarded the stewardship and activation of the Sunlight brand across Africa following a competitive pitch process. Sunlight is the second largest FMCG brand in Africa, after Coca-Cola...

7 Aug 2018

The need for the advertising industry to modernise
The need for the advertising industry to modernise

There has long been a need for the advertising industry to modernise. Now digital transformation is upon us and change is non-negotiable. At the same time, the industry is facing disruption from new entrants...

By Alistair Mokoena 3 Aug 2018

Fernando Machado, global chief marketing officer, Burger King. Screengrab from .
Warc reveals insights from the Cannes Lions Creative Effectiveness campaigns 2018

Warc has released the results of its analysis of the 169 campaigns entered into the Cannes Creative Effectiveness Lions this year...

1 Aug 2018

How to deal with the troll armies
How to deal with the troll armies

Reporters Without Borders has recommended that media organisations and journalists around the world strengthen training in digital security in the face of increasing cyberviolence...

By Louise Marsland 31 Jul 2018

#Apex2018: How to build a global brand with a local insight
#Apex2018: How to build a global brand with a local insight

Veteran marketer Sharon Keith shared four basic principles in explaining how to build global brands at the local level and examples to demonstrate these at the ACA SA's Apex 'Next Level of Thinking Masterclass'...

By Jessica Tennant 26 Jul 2018

Screengrab from .
Budweiser most talked about brand on Twitter during Fifa World Cup

With the 2018 Fifa World Cup Russia officially over, it has been revealed that iconic beer brand, Budweiser's digital strategy has propelled them to become the most talked about brand during the tournament...

25 Jul 2018

Chris Garbutt started his advertising career in SA and is now global chief creative director of TBWA group.
"The world needs creativity now, more than ever" - Chris Garbutt

I caught up with Chris Garbutt of TBWA Global this Mandela Day for his views on the South African advertising industry, from the 'rainbow nation advertising' he experienced under Madiba's rule to the 'hackvertising' of today...

By Leigh Andrews 17 Jul 2018

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