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Social media has made brands less relevant, not more

When social media first hit the radar of marketers, the possibilities seemed endless. Finally, marketing would be a true two-way conversation...

By Estelle Nagel 2 days ago

An SA win at D&AD New Blood Awards
An SA win at D&AD New Blood Awards

D&AD has announced the winners of their 2019 New Blood Awards at a ceremony held in London, with Bernice Puleng Mosala of Vega School in Johannesburg winning a Yellow Pencil for her Rexona #MoveAgainstAnxiety campaign...

12 Jul 2019

Ad Tech Masterclass in Nigeria.
Creating a brand safe environment for advertisers in Africa

Masterclasses on programmatic advertising buying have been held by 365 Digital in Nigeria, as well as other African markets...

By Louise Marsland 11 Jul 2019

Kantar announces South Africa's Top 20 Best Liked Ads for 2018
Kantar announces South Africa's Top 20 Best Liked Ads for 2018

The top 20 ads have an overwhelming South African flavour, with local ad agencies leading the way. The brands in the ranking reflect "a day in the life" of our consumers, they are all very relevant and relatable, with some great South African humour coming through...

Issued by Kantar 10 Jul 2019

Spotlight on the 5050 by 2020 initiative and Phumzile Mlambo-Ngcuka's insights at the Women Deliver conference.
#FairnessFirst: Are we on track for 50/50 by 2020?

With gender equality more under the spotlight last year than ever before, many in the marketing and entertainment industry pledged '50/50 by 2020'. With just six months to go before 2020 is a reality and no longer a mythical spot in the future, are those goals on track? Phumzile Mlambo-Ngcuka, head of UN Women, shared insights at the recent Women Deliver conference...

By Leigh Andrews 8 Jul 2019

Internet advertising set to account for more than 50% of global adspend by 2021
Internet advertising set to account for more than 50% of global adspend by 2021

Internet advertising is set to exceed half of global adspend by 2021, although, as the internet ad market matures, growth is projected to slow from 17% to 9% a year...

8 Jul 2019

Nedal Ahmed, senior copywriter at 72andSunny, Amsterdam and this year's Loeries Film and Radio jury president.
#Loeries2019: "Celebrate creativity that touches on everyday culture" - Nedal Ahmed

With the year's biggest international award shows done and dusted, I chatted to the international jury presidents ahead of the upcoming Loeries Creative Week. Next in the series is this year's Film and Radio jury president Nedal Ahmed, also senior copywriter at 72andSunny, Amsterdam...

By Leigh Andrews 5 Jul 2019

Image supplied.
Ad Stars reveals 2019 shortlist with a SA finalist

Ad Stars has announced this year's finalists, including the King James Group from South Africa, who is in the running to win a Grand Prix, Gold, Silver, Bronze or Crystal trophy at the 2019 Ad Stars Awards on Saturday 24 August...

5 Jul 2019

Advertising can lead the charge on climate change. Here's how
Advertising can lead the charge on climate change. Here's how

The climate crisis has been a dark cloud on the horizon for some time now, but 2019 is the year the world's political and business leaders at Davos officially put the issue at the top of their "worry list"...

By Andrew MacKenzie 3 Jul 2019

Global Ad Trends report reveals slowdown in social ad growth
Global Ad Trends report reveals slowdown in social ad growth

Warc's Global Ad Trends report has found that advertising revenues among key social and messaging companies have halved over the last year as consumer trust becomes a growing issue...

2 Jul 2019

Content is king but is it relevant to your audience?
Content is king but is it relevant to your audience?

Today, content creation is no longer limited to certain campaigns, it has become so broad to the extent that everything a business does is now part of a content strategy...

By Minnie-lee Tagwirei 1 Jul 2019

Dangote launches new campaign on CNN
Dangote launches new campaign on CNN

Dangote Industries shows its commitment to empowering Africa in new CNN campaign...

28 Jun 2019

Ralf Heuel, CCO and partner at Grabarz & Partner, Hamburg and the Loeries 2019 OOH, Live Communications, and PR & Media Communications jury president.
#Loeries2019: "Relevance, resonance and emotions - the hardest brand currency to master" - Ralf Heuel

With the year's biggest international award shows done and dusted, I chatted to the international jury presidents ahead of the upcoming Loeries Creative Week. Next in the series is Ralf Heuel...

By Leigh Andrews 28 Jun 2019

This year’s jury president is Fiona Rogers, chief operating officer of Magnum Photos. Image source: .
Epica Awards announces new website and ad campaign

The Epica Awards has announced a new advertising campaign from Hecho Studios Amsterdam and revealed its brand new website, designed by Lithuanian studio and former Epica winners Godspeed Branding...

24 Jun 2019

Jury for Global Young Guns 17 announced
Jury for Global Young Guns 17 announced

The One Club for Creativity has announced the jury for the Young Guns 17 program, celebrating international creative professionals age 30 or younger...

20 Jun 2019

Global Out of Home Media 'goes green' with solar site in Cameroon
Global Out of Home Media 'goes green' with solar site in Cameroon

Global Out of Home Media has launched a number of initiatives in its drive toward reducing its carbon footprint and supporting its environmentally-responsible stance...

Issued by Provantage Media Group 18 Jun 2019

Who will take home this year's Cannes Lions Glass: The Lion for Change awards?
#FairnessFirst: #CannesLions2019 roars for gender equality

The Cannes Lions International Festival of Creativity is officially underway, with awards being announced nightly from 17 to 21 June 2019. But keep your eyes peeled until the end, as The Glass Lion for Change, announced in the final ceremony of the week, is one of the most hotly contested awards - here's why we're hoping to see Caster Semenya and Phumzile Mlambo-Ngcuka shine...

By Leigh Andrews 17 Jun 2019

Dee Chetty, Accenture Interactive Lead for Africa.
The future of customer personalisation lies with AI

Laying the foundation for a future where personalisation platforms can architect previously unimagined customer experiences...

By Dee Chetty 14 Jun 2019

Claudi Potter, creative director at Joe Public United, is serving on this year’s Cannes Lions Direct category, and will judge the Young Lions Digital competition in Cannes.
#CannesLions2019: "Reinvent the medium to make the message a winner" - Claudi Potter

The Cannes Lions Festival of Creativity for 2019 kicks off next week, with winners announced at nightly awards from 17 to 21 June. We caught up with this year's SA contingent of judges for a preview of what to expect. Next up, Claudi Potter...

By Leigh Andrews 13 Jun 2019

Image from .
D&AD releases Regional Rankings and announces Network of the Year

D&AD has released the final results for the 57th D&AD Awards which sees DDB Worldwide recognised as D&AD Network of the Year 2019...

13 Jun 2019

Neo Mashigo, chief creative officer (CCO) for M&C Saatchi Group SA as well as founder of I See A Different You, is serving on this year’s Cannes Lions Print & Publication jury.
#CannesLions2019: "Purpose-driven work led by conscious consumerism" - Neo Mashigo

The Cannes Lions Festival of Creativity for 2019 kicks off next week, with winners announced at nightly awards from 17 to 21 June. We caught up with this year's SA contingent of judges for a preview of what to expect. Next up, Neo Mashigo...

By Leigh Andrews 13 Jun 2019

Nikki Taylor-Garrett, creative director at TBWA\Hunt\Lascaris, serving on this year’s Cannes Lions Brand Experience & Activations jury.
#CannesLions2019: "Cause-related work tackling internet-breaking subjects" - Nikki Taylor-Garrett

The Cannes Lions Festival of Creativity for 2019 kicks off next week, with winners announced at nightly awards from 17 to 21 June. We caught up with this year's SA contingent of judges for a preview of what to expect. Next up, Nikki Taylor-Garrett...

By Leigh Andrews 12 Jun 2019

Image source: Gallo/Getty.
Africa needs more advertising investment

Sub-Saharan Africa's advertising spend, currently only 0. 47% of global investments...

By Federico de Nardis 6 Jun 2019

The APO-Getty strategic partnership was acknowledged with a photo of Lee Martin, Senior Vice President, Global Strategic Development at Getty Images, and Lionel Reina, CEO of APO Group, displayed on the NASDAQ Tower in New York's Time Square. The NASDAQ Tower is considered the most visible LED video display in Times Square and is one of the most valuable advertising spaces in the world.
APO partners with Getty Images to raise profile of Africa's story

Getty Images and APO Group announce strategic partnership to provide innovative and integrated text, photo and video services to companies operating in Africa and the Middle East...

4 Jun 2019

#WorldEnvironmentDay: Emirates upcycles SA billboards into school bags
#WorldEnvironmentDay: Emirates upcycles SA billboards into school bags

To mark World Environment Day, Emirates gave its old advertising billboards in South Africa a new lease on life, transforming the PVC Flex material into hundreds of reusable bags...

4 Jun 2019

Hannah McCoy, Benjamin Sundwall won for "ScreenHealth" and Sarah McKinnon won for "False sense of connectivity" © .
Young Globals student winners announced

The New York Festivals Global Awards has announced its 2019 Young Globals Student Competition and Internship award winners...

4 Jun 2019

Xolisa Dyeshana, chief creative officer of Joe Public United, presenting on the first night of the The One Club for Creativity's One Show Awards.
#AfricaMonth: Embrace our story, bring South Africa and our continent to the world

Xolisa Dyeshana, chief creative officer at Joe Public, also represents South Africa as part of the international board of the One Club for Creativity. With #AfricaMonth coming to an end, we caught up for a quick chat on the calibre of South Africa's creativity, what's holding us back and what more we can do to shine on the global stage...

By Leigh Andrews 31 May 2019

Global Ad Trends report reveals internet ad formats account for majority of media spend
Global Ad Trends report reveals internet ad formats account for majority of media spend

The report reveals that internet ad formats already account for the majority of media spend in eight markets, including the US, UK and China...

31 May 2019

Wina announces shortlist for 2019
Wina announces shortlist for 2019

Wina announced its shortlist for the 2019 competition with South African creative advertising agency, Kilmer & Cruise featuring in four categories...

31 May 2019

Image supplied.
2019 AME Report released

The New York Festivals AME Awards has released the 2019 AME Report, a ranking of the world's most successful agencies, and advertisers according to their achievements in the AME Awards...

23 May 2019

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