Woke Twitter could bring down your campaign and cause severe reputational damage. Here's why this audience should be considered as an essential part of the strategic and creative process...
By Sarah Britten 28 Jan 2016 14:00
The era of consumer marketing is over, and now we're in the age of shopper marketing. With retail as the new centre of marketing gravity, agencies, clients and media across the spectrum need to get to grips the new marketing reality...
By Sarah Britten 21 Jan 2015 08:30
Whenever I'm having a bad day, I remind myself of this: at least I'm not one of those people who used to wear a yellow Livestrong bracelet. Or worse, one of those diehards who still wear them (earlier today, while having lunch in a coffee shop in a Sandton shopping centre, I spotted a man wearing one. He was wearing a checked shirt and chinos, so he wasn't being an ironic hipster).
By Sarah Britten 16 Jan 2013 06:56
Do you have a power drill at home? How often do you use it? If it's anything like the average power drill, it will be used for 12 to 13 minutes in its entire lifetime.
By Sarah Britten 7 Nov 2012 09:35
"Great ideas don't keep office hours," as the ad for Standard Corporate and Merchant Bank used to say. It flighted at around the time I arrived at Hunts some time in the Precambrian, but the insight is just as valid today. Great ideas really don't keep office hours, which causes havoc with timesheets.
By Sarah Britten 10 Apr 2012 12:14
If Helen Zille is so marketing savvy, why is she making so many glaring tactical errors? The "refugee" tweet debacle is just the latest example. The DA's communications strategy team must surely be aware of where it's going wrong, but if it isn't, here are a few pointers.
By Sarah Britten 27 Mar 2012 12:09
Do you have a favourite example of how marketing can have a positive impact on the world? I never hesitate when I'm asked that question: the Outsurance pointspeople. Social good meets brand awareness and affinity: it's a win-win situation.
By Sarah Britten 7 Mar 2012 14:51