Marketing & Media trends

'Frozen' billboard for Castle Lite Draught.
'Frozen' Castle Lite billboard in Tanzania sends chills

Out of home media is constantly evolving and JCDecaux Tanzania and JCDecaux Blue recently launched an innovative solution for their client Castle Lite Draught, in both the new digital out of home offering, as well as the traditional billboard space.

1 day ago

Tigo managing director, Simon Karikari, (second left), and the general manager of Uber East Africa, Loic Amado, shake hands after announcing the partnership between Tigo and Uber Tanzania in Dar es Salaam. Others are: Uber country manager, Alfred Msemo and Tigo’s head of mobile financial services, Hussein Sayed. Source: Tigo.
Tigo and Uber partner up in East Africa

DAR ES SALAAM, Tanzania - In an innovative partnership agreement, Tigo Tanzania and Uber have partnered up and all Tigo customers will now be able to use the Uber app for free.

1 day ago

Africa CEO Forum.
Showcasing African startups and leadership

ABIDJAN, Ivory Coast - For the sixth consecutive year, the Africa CEO Forum will honour the economic performance of leaders, companies and investors in Africa, with awards for company of the year, CEOs, entrepreneurs and new startups.

1 day ago

The actor Emilio Buale stands out in the official poster for the edition 2018 of the FCAT which has been presented in Madrid.
Tarifa-Tangier African Film Festival launched

This year marks the 15th anniversary of the Tarifa-Tangier African Film Festival (FCAT).

1 day ago

Zeitz MOCAA Museum, Cape Town, South Africa.
Ciclope Africa deadline extended

The deadline has been extended for international festival of craft awards, Ciclope Africa, held in Africa for the first time ever. The Zeitz MOCCA Museum of Contemporary Art in Cape Town, South Africa, will be the venue on 10 April 2018 to showcase Africa's production talent.

19 Mar 2018

#ECMA18: Cracking e-commerce conversion
#ECMA18: Cracking e-commerce conversion

The proliferation of e-commerce essentially means that retailers are now more than ever competing in a global marketplace. In South Africa, online may account for less than 2% of total retail sales, but online spend has been predicted to top R53 billion this year.

By Lauren Hartzenberg 16 Mar 2018

Facebook launches Trip Consideration tool
Facebook launches Trip Consideration tool

If you haven't already heard, Facebook recently rolled out a new ad-optimisation programme called Trip Consideration.

14 Mar 2018

Gordon Ray and Jacques Burger of M&C Saatchi Abel.
M&C Saatchi Abel on the power of creativity to change the world

M&C Saatchi Abel's founding partner and ECD Gordon Ray shares the power of work "rich with local insight and executed with heart," while founding partner and chief executive Jacques Burger explains how M&C Saatchi Abel is motoring ahead in 2018.

By Leigh Andrews 9 Mar 2018

#DigitalSummit2018: Championing diversity in digital
#DigitalSummit2018: Championing diversity in digital

Catherine Grenfell, ex-5FM presenter who co-founded and manages The Eye radio station, opened this year's IAB Digital Summit sharing her experience of digital in the radio space in particular. "I've always believed that radio is the most personal, yet anonymous medium," she said. "I also believe that by telling personal stories and experiences, whether, through radio or podcast, you connect with your listeners, but you also connect your listeners to each other."

By Jessica Tennant 5 Mar 2018

Human rights activist Annie Raman on Fort Review.
#FortReview: "How creativity can save lives when put to good use" - Annie Raman

Here's how Fort Review is changing perceptions and giving a voice to issues of industry equality, like the welcome rise of purpose-driven marketing, and advertising that goes beyond just punting a product to actually solving a societal issue.

By Leigh Andrews 1 Mar 2018

Tyco to run marine survey

Herakles Telecom has awarded the Sea Cable System (SEACOM) marine survey to Tyco Telecommunications, a business unit of Tyco Electronics. The 13,000km marine survey commences the development of the undersea fibre-optic network which will provide high capacity bandwidth connectivity between South Africa, Madagascar, Mozambique, Tanzania, Kenya, India and Europe.

20 Apr 2007

Battle of the brands for emerging market hearts
Battle of the brands for emerging market hearts

While almost 60 percent of consumers in emerging market countries would buy a local brand over an international brand if both products were of equal price, consumers in these ‘Hotspots’ countries have the same brand preferences for cars (Toyota), fast food (McDonalds) and hotels (Hilton) as developed market consumers, reveals global market research company Synovate.

Issued by Ipsos 17 Apr 2007

365 Digital signs first Adtech client in Kenya
365 Digital signs first Adtech client in Kenya

Nairobi-based Business Daily Africa has signed an exclusive agreement with 365 Digital in Cape Town to employ the Adtech Helios IQ ad serving technology to deliver their online ad campaigns. 365’s traffic team will handle the online campaign management and implementation.

Issued by 365 Digital 16 Apr 2007

Show more