Out of home media is constantly evolving and JCDecaux Tanzania and JCDecaux Blue recently launched an innovative solution for their client Castle Lite Draught, in both the new digital out of home offering, as well as the traditional billboard space.
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DAR ES SALAAM, Tanzania - In an innovative partnership agreement, Tigo Tanzania and Uber have partnered up and all Tigo customers will now be able to use the Uber app for free.
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ABIDJAN, Ivory Coast - For the sixth consecutive year, the Africa CEO Forum will honour the economic performance of leaders, companies and investors in Africa, with awards for company of the year, CEOs, entrepreneurs and new startups.
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This year marks the 15th anniversary of the Tarifa-Tangier African Film Festival (FCAT).
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The deadline has been extended for international festival of craft awards, Ciclope Africa, held in Africa for the first time ever. The Zeitz MOCCA Museum of Contemporary Art in Cape Town, South Africa, will be the venue on 10 April 2018 to showcase Africa's production talent.
19 Mar 2018
The proliferation of e-commerce essentially means that retailers are now more than ever competing in a global marketplace. In South Africa, online may account for less than 2% of total retail sales, but online spend has been predicted to top R53 billion this year.
Lauren Hartzenberg 16 Mar 2018
If you haven't already heard, Facebook recently rolled out a new ad-optimisation programme called Trip Consideration.
14 Mar 2018
M&C Saatchi Abel's founding partner and ECD Gordon Ray shares the power of work "rich with local insight and executed with heart," while founding partner and chief executive Jacques Burger explains how M&C Saatchi Abel is motoring ahead in 2018.
Leigh Andrews 9 Mar 2018
Catherine Grenfell, ex-5FM presenter who co-founded and manages The Eye radio station, opened this year's IAB Digital Summit sharing her experience of digital in the radio space in particular. "I've always believed that radio is the most personal, yet anonymous medium," she said. "I also believe that by telling personal stories and experiences, whether, through radio or podcast, you connect with your listeners, but you also connect your listeners to each other."
Jessica Tennant 5 Mar 2018
Here's how Fort Review is changing perceptions and giving a voice to issues of industry equality, like the welcome rise of purpose-driven marketing, and advertising that goes beyond just punting a product to actually solving a societal issue.
Leigh Andrews 1 Mar 2018
Herakles Telecom has awarded the Sea Cable System (SEACOM) marine survey to Tyco Telecommunications, a business unit of Tyco Electronics. The 13,000km marine survey commences the development of the undersea fibre-optic network which will provide high capacity bandwidth connectivity between South Africa, Madagascar, Mozambique, Tanzania, Kenya, India and Europe.
20 Apr 2007
While almost 60 percent of consumers in emerging market countries would buy a local brand over an international brand if both products were of equal price, consumers in these ‘Hotspots’ countries have the same brand preferences for cars (Toyota), fast food (McDonalds) and hotels (Hilton) as developed market consumers, reveals global market research company Synovate.
Ipsos 17 Apr 2007
Nairobi-based Business Daily Africa has signed an exclusive agreement with 365 Digital in Cape Town to employ the Adtech Helios IQ ad serving technology to deliver their online ad campaigns. 365’s traffic team will handle the online campaign management and implementation.
365 Digital 16 Apr 2007