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Digital OOH displays promote social interaction in Tanzania
Digital OOH displays promote social interaction in Tanzania

Samsung Electronics Tanzania, in partnership with one of Tanzania's outdoor players, Continental Outdoor Media, has embarked on an innovative campaign to share experiences among technologically empowered and social media-connected audiences in Tanzania by leveraging the immediacy of digital out-of-home (OOH) displays to promote social interaction and social commentary.

17 Dec 2014 12:41