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Right said Fred
SAA mulls ways to cut extra kilograms on flights
So according to this, for "every extra kilogram on a long-haul flight, about one-third of a litre of fuel is used". So let's say that fuel costs R15/litre - and that's being generous.

That means - even on my inflated figure - that it costs R5/kg on a long-haul flight.

And look what they charge you per extra kg when you check in.
Posted on 3 Mar 2015 08:26
sezes
Future trends in marketing to children
Malik tijani
Posted on 2 Mar 2015 23:42
Maluda Machado
An insider's guide to surviving decreasing budgets and increasing technology
How depressing!
Kiss good-bye to the artists, say hello to the techs....how sad.
Years of observation from an artistic eye and years of experience still mean the difference between something instinctive to an artist and an "operator".
Geez! Are we machines yet?
Posted on 2 Mar 2015 18:33
prism-grumpy
Prism Awards entries top out again
Only unfortunate thing about the PRISM Awards is the judging. Year-after-year the judges award and recognise all the campaigns of either big budget or bigger brand. 90% of the campaigns recognised practically sell themselves and have huge media interest from the on-set.
Shouldn't the talent and true ability of the agencies be recognised that take on the challenging PR projects? Agencies that change whole economic sectors by taking on a challenge and turning it into a true PR success story?
Judges.. it's about time you recognise PR skill and talent at it's very core - campaigns that test all attributes of the team and that is measured by it's ability to drive results through multiple disciplines.
Stop awarding big brands and big budgets.. I mean seriously... 2 years ago.. campaign of the year.. Table Mountain? Yeah.. this worldly icon definitely needs all the PR it can get...??
Get my drift?
Be judges! Think macro and not only micro! Applaud true PR talent and dedication to the profession.
Posted on 2 Mar 2015 18:18
ally
One step forwards, one back for democracy
Eugene de Kock paid for his failures ! So we must some streets named after him for he paid the the price! Many thanks to all who make Freedom of expression possible when the love to protect ones great desires God help!
let those privileged to #Freedom of expression not #Abuse it!
Posted on 2 Mar 2015 17:46
Bryan Casson
Why your small business should be making use of SEO
Thank you Sophie for the interview with Casson Media, we strive to help users gain an understanding when it comes to SEO or digital marketing.

Jean Pierre, to answer your question, when it comes to linkbuilding you should never see it as "linkbuilding". As Stuart states, it needs to natural, relevant and something you should not have to think about. I consider backlinking strategies to be "old fashioned" in most part because people try too hard to get links and do not focus quality content that the user wants to read. Your efforts should focus on the message you want to get across, if users like your content they will share it naturally. If you need to go out looking for links then you missed the point all together. I have never intentionally placed links anywhere on the web and all my clients sites rank the top in the country... keep it simple, keep it relevant and keep it interesting. If you have to think about it, you have thought too much. I hope this helps.
Posted on 2 Mar 2015 12:55
Effie Valente
Introducing the outside-in customer experience
Absolutely agree with Dibeehi's article.
In today's world, service is synonymous with cost efficiencies which ultimately result in disenfranchised customers. Why?
Many service providers do not understand the fundamental differences between delivering 'customer service' which is often focussed on a repeatable rote service and creating service perceptions often tied to SLA metrics. Whereas on the other hand, a true 'customer experience' is memorable for the customer, making them 'feel good' which establishes confidence and trust in the customer to come back for more and even sing the praises of that organisation. They feel that the service provider 'gets it/them'. Whilst there maybe SLA targets, this is not the focus but rather a true understanding of the customer's needs, their business and developing a relationship of trust that ultimately creates confidence in the customer's experience of the service and a 'feel good' factor which results in referrals and wanting to come back for more.
Posted on 2 Mar 2015 09:18
Kevin O'Connor
One step forwards, one back for democracy
You are cordially invited to LIKE my popular people's party - Viva Mandela Viva on Facebook. Keeping Madiba's legacy alive! Viva Mandela Viva. The Thunder of Africa.
Posted on 2 Mar 2015 07:01
Tribal Inst Loans
Businesses under financial strain due to delayed payments
In today’s very difficult economical situation in the country where most of the businesses have severe monetary issues . Due to the reason most of the companies like direct tribal lenders looking for financial assistance from a reliable sources with less interest rates.
Posted on 28 Feb 2015 09:21
Faria Tabassum
Blurred lines... how the vicious internet is creating a vicious world
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Posted on 27 Feb 2015 19:53
Mike Johnson
The Open Window School of Visual Communication - 2013
Great picture and I am sure that it will help many of us to find information needed for educational issues. And surely it is very complicated to hold all the info by handy every time you may need it. For example writers from GrabMyEssay write my essay for me because I have big problems with looking for resources.
Posted on 27 Feb 2015 18:56
Heidi Brauer
[Trends 2015] Convergence marketing
Appreciate your thought, and I think it's just semantics. 'Convergence' is one of those words that has had a specificity attached to it in recent times so it may feel off here, but if we just get down to the brass tacks - it's about being joined up :-)
Posted on 27 Feb 2015 16:45
Isaac Phetla
Isaac Phetla
2008 Mandela Coin: Is it legal to sell them?
Hi Im selling R5 coin 1994 PRESIDENTIAL INAUGURATION
Posted on 27 Feb 2015 10:00
Isaac Phetla
Isaac Phetla
2008 Mandela Coin: Is it legal to sell them?
Hi Im selling R5 coin 1994 PRESIDENTIAL INAUGURATION
Posted on 27 Feb 2015 09:51
kary cat
kary cat
Taking sales training out of the classroom
I think sales training courses or something like that is very useful for managers or saleamen. It can hugely increase thier sales.
P.S. if you need an essay, order it at http://essaywritingstore.com :)
Posted on 27 Feb 2015 08:55
Rick in Scottsdale
Taking sales training out of the classroom
I've always thought (OJT) On The Job Training was always better than classroom work or study. When it comes to selling Scottsdale Homes, I've always found it better to show the new Agent instead of telling them.
Posted on 27 Feb 2015 05:35
Rob Willox
Rob Willox
The death of SEO and the rise of Optimisation
It gets increasingly tiresome this continual harping on about the 'death of seo'! You are correct that it is changing, evolving, adapting to new technologies. It always has done.

Of course, there has been and probably still will be some who will attempt to game the system but as in the past they will be eventually found out and penalised.

You say, with some surprise or even disappointment, that "this gave rise to the trade of SEO and to black hat SEO, and required that Search Engines such as Google, continuously evolve the criteria to rank websites as most relevant". It is not surprising; it is the way evolution works, - it's an 'arms race' and it drives both benefits and developmment.

I agree, in principle, on the objectives of SEO, ie achieving higher and even page 1 rankings but disagree that was the primary and even only objective of carrying it out.
As far as I am concerned SEO is only 1 side of a 'multi-sided' coin and always has been and don't agree with the statement, "true measurement of success in 2015 is Optimisation".

The true measurement of success is achieving the goals and objectives and the reason for carrying out the work in the first place. CRO is one of the other sides of the coin and as you highlight, base visitor numbers are in themselves meaningless.

The important measure is the conversion rate which is more likely to be a better starting point than any attempt to drive 'more' traffic. The KPIs/metrics outlined are a measure of how successful these tactics are in achieving these objectives. Improving conversion rates is 'easier', less costly and provides a far quicker return on investment.

'Content is King', hackneyed phrase as it is, always has been and always will be of primary importance and the current focus on 'content marketing' is just another way of saying the same thing.
Posted on 26 Feb 2015 13:40
Angela Devenish
How to advertise to teenagers and young adults
Hi Chris,

Was great to read this article.

Some of the points raised I feel need a bit more qualification in their statement. As the project manager on TEEN ZONE and HYPE which are brands positioned to the future forward generation in SA, I have to say that the solution is not just digital.

TEEN ZONE saw a 40 % magazine circulation increase over 2014. That disqualifies the blanket statement of teens not reading magazines. Hype magazine with post grad institutes is the most credible lifestyle for Loxion Dreamers.

If a magazine has a strong connection to its audience and is relevant, I believe it is going to deliver better than any other medium to teens. We are a sold monthly magazine and a hub where the teen community of trend setters love our magazine.

I think it would be fair to say that the only sold consumer teen magazine is TEEN ZONE with others in its category having closed down.

We believe that the always on consumer must be reached through a 360 solution and that is what these brands do best.

Thanks
Angela
Posted on 26 Feb 2015 08:13
denver daylan
Africa's crowdfunding context: starting up startups the African way
I admired African startup ideas, they seems to me an innovative guide that keeps me motivated. I have learned those interest by watching CNN African StartUp. Anyway, Get your start-up ideas be known and promoted accordingly, try services at http://eatmywords.com/services/consulting/, it's a brand name consulting and I am using the service as well.
Posted on 26 Feb 2015 06:18
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