While TBWA is focused on disruption to grow our client business in Africa, the following trends are bound to be top of mind in the year ahead...
TBWA Africa 18 Jan 2016
Consider how your life would change tomorrow if the internet was to be 'switched off'. Sure you could bear it for a week or so, but once the horrifying reality of, for instance, having to go into a bank kicks in...
Sindy Peters 13 Nov 2014
We all live in an application economy. Retail, news, entertainment, banking, education, government, communications - everything is driven by a connected, mobile, application-based world...
Gary Lawrence 30 Oct 2014
A brand manager's dream: Produce a TV advert showcasing the benefits of a product whilst bringing a tear to the consumer's eye and galvanising them to rush out to purchase it.
Dina Saffer-Myers 18 Mar 2014
The African Media Leaders Forum in Addis Ababa last week ended on a weak note: Politicians want the media to generate a new, positive African narrative.
Anton Harber 15 Nov 2013
Africa is characterised by huge diversity in payment methods and preferences, which means every region or country needs to be approached as a distinct market. Anybody who tries to do e-commerce in Africa offering only global payment methods is setting up for failure.
Peter Harvey 31 Oct 2013
This piece addresses the intersections between technology and culture that I identified while doing fieldwork. Therefore, this is not the result of strict data analysis, but rather the outcome of an immersion in each of these cultures.
Marcela Ospina 7 Feb 2013
As 2013 commences, afro-pessimism seems to cede to afro-optimism. There is a global consensus: Africa is poised for a great future. What will be the impact of Africa's growth on our industry? What will be the major trends of the year? In the business world, predicting the future is a crucial exercise.
Nandkishor Buty 30 Jan 2013
President Joyce Banda last week engaged media managers to try to reason with them to project positive reporting over the border dispute that has ensued between Malawi and Tanzania.
Gregory Gondwe 17 Aug 2012
Anthony Kasunda, the chairperson of the Malawi chapter of the Media Institute of Southern Africa (MISA-Malawi) has been elected chairperson of the MISA Regional Governing Council (RGC) at the 2012 Annual General Meeting (AGM) held on 29 July 2012, at the Indaba Hotel and Conference Centre in Fourways, Johannesburg, South Africa.
Gregory Gondwe 31 Jul 2012
Clarisse Iribagiza, a Rwandese entrepreneur won the US$50 000 cash prize of the inaugural season of Inspire Africa, a new reality television show aimed at transforming Africa by discovering and empowering the continent's budding entrepreneurs.
Walter Wafula 4 Apr 2012
Ministers responsible for communication in the five East African Community (EAC) partner states have called for the swift creation of policies that will enable the region to migrate to digital broadcasting from analogue on schedule.
Walter Wafula 21 Nov 2011
Population growth, rapid urbanisation, adoption of new technologies, unlocking of abundant resources and the deepening of the financial sector are the five major trends that are set to drive Africa's economic growth, Simon Freemantle, Standard Bank Africa senior analyst, told a media roundtable in Johannesburg, South Africa, yesterday, Thursday 6 October 2011.
Issa Sikiti da Silva 7 Oct 2011
Nova Nee, a public relations agency in Kenya has set its eyes on the East African market amidst cut throat competition for accounts by established domestic and multinational firms in the region. Beth Maina-Mwaura, the firm's managing director spoke to Bizcommunity about the firm's plans.
Walter Wafula 21 Sep 2011
Despite having 3% of the population earning an income viable for mortgage and 10.8% earning between US$10-20 per day, the UN Habitat says about 40.3% of Africans still live in slums. Inadequate and overcrowded dwellings, mostly without clean water, electricity and proper sanitation, line the streets of major cities as the population grows, banks close their doors on the poor and corruption infests the housing sector.
Issa Sikiti da Silva 12 Sep 2011
Africa's economy is rising, creating jobs in cities, driving people from rural to urban areas, helping to grow its middle class but creating a serious housing crisis on the continent, which is now the world's highest urbanised region. According to a study conducted by FinScope and presented at the African Union for Housing Finance conference it was found that the continent is in serious need of housing finance.
Issa Sikiti da Silva 7 Sep 2011
Germany's International Institute for Journalism (IIJ) is set to train East African journalists on covering public spending to improve reporting on national budgets and the use of tax payer's money.
Walter Wafula 7 Sep 2011