Several papers at this year's PAMRO conference will tackle OOH measurement across Africa...
19 Jul 2016
Samsung Electronics Tanzania, in partnership with one of Tanzania's outdoor players, Continental Outdoor Media, has embarked on an innovative campaign to share experiences among technologically empowered and social media-connected audiences...
17 Dec 2014
Alliance Media and Vodacom have partnered on a new campaign focused on encouraging people to save money through their phones. Vodacom has started the M-Pawa campaign and the large-format billboards can be seen all over Tanzania...
Alliance Media 1 Dec 2014
Continental Outdoor is leading the way in paving South Africa and sub-Saharan Africa's roads, commuter and consumer convergence areas with digital advertising screens. It is fast expanding its network across Africa...
JCDecaux 27 Aug 2014
Is Africa the Dark Continent when it comes to the advertising industry? On the contrary, says Alan Edgar, Regional Creative Director, Ogilvy Africa and one of regional judges for African and Middle Eastern categories at this year's Loeries. It's alive and vibrant, but in dire need of world-class tertiary training institutions to tap into that potential.
Staff Reporter 21 Sep 2013
As 2013 commences, afro-pessimism seems to cede to afro-optimism. There is a global consensus: Africa is poised for a great future. What will be the impact of Africa's growth on our industry? What will be the major trends of the year? In the business world, predicting the future is a crucial exercise.
Nandkishor Buty 30 Jan 2013
Alliance Media Burundi has recently completed the installation of various new billboard structures in the East African country. The structures are all fully imported large format advertising devices whose advertising has been taken up by the country's leading brands.
Alliance Media 12 Dec 2012
Traffic calming circles in Dar es Salaam, Tanzania, have been tranformed into 'works of art' as part of that city's urban regeneration and beautification initiative. Continental Outdoor Media worked in conjunction with local artists to beautify this road infrastructure.
12 Jul 2012
Traffic calming circles in Dar es Salaam, Tanzania, have been upgraded to 'works of art' as part of that city's urban regeneration and beautification initiative. Continental Outdoor Media worked in conjunction with local artists to beautify this road infrastructure.
JCDecaux 11 Jul 2012
Audio Branding comes to Africa... Audio branding, also known as sound branding or sonic branding, is the use of sound to reinforce brand identity. Sound branding is increasingly becoming a vehicle for conveying a memorable message to consumers by taking advantage of the powerful memory sense of sound.
Lars Deutsch 16 Apr 2012
The Loerie Awards launched its 2011 campaign, Tuesday 15 March 2011, entitled "Don't hate. Create", created by Draftfcb and supported by a mobisite and specially developed augmented reality apps, linking digital technology to the printed media, along with a revamp of its award categories.
15 Mar 2011
The sixth Maputo International Advertising Festival will take place from 25-27 May 2011, AMEP - the Mozambican Marketing, Advertising and Public Relations Association announced yesterday. The festival recognises advertising agencies, producers and communications companies worldwide especially from Africa and the Indian Ocean regions.
23 Feb 2011
In partnership with OMD, Tony Koenderman's AdReview is designed to provide expert and accurate media information covering South Africa and the SADC. The review covers Angola, Botswana, DRC, Lesotho, Mauritius, Mozambique, Namibia, Seychelles, South Africa, Swaziland, Tanzania, Zambia and Zimbabwe.
19 Jul 2010
This spectacular event was held at the Coca-Cola Dome in Johannesburg from 17 - 19 August 2007. The annual event is a platform to showcase powerboats, yachts, outdoor adventure and watersports. The show has grown steadily in its five years of existence, with both exhibitor and visitor numbers increasing dramatically.
Right Stuff 24 Aug 2007
Right Stuff had the pleasure of participating in the annual Markex trade show held recently at the Sandton Convention Centre. As usual, the show was a great success and filled to the brim with exhibitors from all over the country, their stands as impressive as ever, making a visit to the show very much worth the while.
Right Stuff 18 Jun 2007
Right Stuff was recently awarded the 2007 Durban Beach Festival branding and activation contract. The brief is to brand the area, to bring the event into focus to make it more streamlined and eye-catching, ensuring that it is less intrusive than in previous years and giving prominence to the Beach Festival throughout the entire event area.
Right Stuff 1 Jun 2007
Through “The Coke Side of Life” creative strategy, the company is using its global resources to drive a multi-media, multi-cultural platform in markets across the world. The fully integrated campaign consists of television, outdoor advertising, print executions, viral marketing, and public relations.
7 May 2007
For the second year running, Clear Channel Outdoor have sponsored all outdoor advertising relating to the Zanzibar International Film Festival (ZIFF) in Tanzania, an initiative for the sustained preservation and development of the region's rich cultural heritage and the work of contemporary artists.
11 Jul 2006
Alliance Media, a multinational outdoor advertising company, has announced the acquisition of Israeli group Monier Outdoor Advertising, East Africa. Monier have become the leading outdoor advertising company in the East African region over the past decade, having established dominance in Uganda, Tanzania and Ethiopia.
2 Feb 2005