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#Loeries2018: Welcome to the hypermarket
#Loeries2018: Welcome to the hypermarket

The second speaker at the 2018 DStv Seminar of Creativity was Lethepu Matshaba, vice president of Homecare Southern Africa at Unilever SA, who spoke on the relevance of creativity in a hyper-fragmented world...

By Angie White 1 day ago

Mark Read, WPP Chief Operating Officer. Image supplied.
#NewBiz: WPP entrusted with stewardship of Unilever's Sunlight brand across Africa

WPP has been awarded the stewardship and activation of the Sunlight brand across Africa following a competitive pitch process. Sunlight is the second largest FMCG brand in Africa, after Coca-Cola...

7 Aug 2018

The need for the advertising industry to modernise
The need for the advertising industry to modernise

There has long been a need for the advertising industry to modernise. Now digital transformation is upon us and change is non-negotiable. At the same time, the industry is facing disruption from new entrants...

By Alistair Mokoena 3 Aug 2018

Fernando Machado, global chief marketing officer, Burger King. Screengrab from .
Warc reveals insights from the Cannes Lions Creative Effectiveness campaigns 2018

Warc has released the results of its analysis of the 169 campaigns entered into the Cannes Creative Effectiveness Lions this year...

1 Aug 2018

How to deal with the troll armies
How to deal with the troll armies

Reporters Without Borders has recommended that media organisations and journalists around the world strengthen training in digital security in the face of increasing cyberviolence...

By Louise Marsland 31 Jul 2018

#Apex2018: How to build a global brand with a local insight
#Apex2018: How to build a global brand with a local insight

Veteran marketer Sharon Keith shared four basic principles in explaining how to build global brands at the local level and examples to demonstrate these at the ACA SA's Apex 'Next Level of Thinking Masterclass'...

By Jessica Tennant 26 Jul 2018

Screengrab from .
Budweiser most talked about brand on Twitter during Fifa World Cup

With the 2018 Fifa World Cup Russia officially over, it has been revealed that iconic beer brand, Budweiser's digital strategy has propelled them to become the most talked about brand during the tournament...

25 Jul 2018

Chris Garbutt started his advertising career in SA and is now global chief creative director of TBWA group.
"The world needs creativity now, more than ever" - Chris Garbutt

I caught up with Chris Garbutt of TBWA Global this Mandela Day for his views on the South African advertising industry, from the 'rainbow nation advertising' he experienced under Madiba's rule to the 'hackvertising' of today...

By Leigh Andrews 17 Jul 2018

The crucial role of client service excellence in agencies
The crucial role of client service excellence in agencies

Developing client service excellence in order to properly service clients' campaigns is imperative for client retention, writes Mpho Nkomonde...

By Mpho Nkomonde 9 Jul 2018

Sebastian Padilla. Co-founder of Mexico's Anagrama Studio and Loeries 2018 design jury president.
#Loeries2018: "Expect an aggressive shift from the minimalistic trend" - Sebastian Padilla

Learn why Sebastian Padilla, co-founder of Anagrama in Mexico, is this year's Loeries' design jury president...

By Leigh Andrews 6 Jul 2018

Screenshot, @9GAG via Instagram
KFC South Africa's hilarious World Cup ad hits 9GAG

Congrats, KFC South Africa, you're now 9GAG famous...

By Andy Walker 5 Jul 2018

Team TBWA\Hunt\Lascaris with their Gold Lion at Cannes Lions 2018.
"Brands: Get ahead of a problem that matters to consumers" - Pete Khoury

I caught up with Pete Khoury of TBWA\Hunt\Lascaris and the Creative Circle, for his views on why brands should get ahead of a problem that matters to consumers...

By Leigh Andrews 29 Jun 2018

How data and content is powering marketing innovation in Africa
How data and content is powering marketing innovation in Africa

Data and content will be the two factors that continue to drive innovation for African brands across the continent...

By Cathy Ibal 8 Jun 2018

Tham Khai Meng, chief creative officer, The Ogilvy Group and John Seifert, chief executive, The Ogilvy Group. © .
Ogilvy announces new chapter

Ogilvy has announced the agency's re-founding and new mission to serve as an integrated creative network that Makes Brands Matter...

5 Jun 2018

Kwese TV secures top brands for world cup sponsorships
Kwese TV secures top brands for world cup sponsorships

Kwesé TV inks impressive multi-territory deals with leading global brands for the 2018 FIFA World Cup...

30 May 2018

The most admired African brands announced
The most admired African brands announced

Brand Africa's 100 list of Africa's Best Brands for 2017/18 was released last week at an awards ceremony in Johannesburg, South Africa...

28 May 2018

Swati Bhattacharya, Nicolas Courant, Sebastian Padilla and Fabian Frese. Images supplied.
Jury presidents for Loeries 2018 announced

Four of the world's top creative leaders will guide over 160 judges in the process of selecting the best of brand communication from across Africa and the Middle East...

17 May 2018

Fernando Machado, head of brand marketing of Burger King. © .
#OneShow2018: SA EXCLUSIVE with Burger King!

In an exclusive interview, Ann Nurock talks to Fernando Machado, head of brand marketing for Burger King. Winner of the coveted Penta Pencil and Client of the Year at the recent One Show awards...

By Ann Nurock 16 May 2018

#AfricaMonth: Africa's youth are living in a time of renaissance
#AfricaMonth: Africa's youth are living in a time of renaissance

Global business is sitting up and taking notice of Africa in its new capacity of 'influencer', rather than just 'consumer'...

By Natasha Omokhodion-Banda 15 May 2018

Duke's YPO Africa campaign drives membership on African continent
Duke's YPO Africa campaign drives membership on African continent

YPO is the premier leadership organisation for chief executives in the world. With over 25,000 members in over 130 countries across all industries and businesses, it is a global network that creates powerful connections to foster business and personal growth...

Issued by Duke Advertising 14 May 2018

Kevin Swanepoel, CEO of The One Club for Creativity.
#OneShow2018: Better representation across the board

As The One Club for Creativity's Creative Week 2018 gets underway, I sit down with CEO Kevin Swanepoel for a catch-up on their developments over the past year...

By Ann Nurock 8 May 2018

PF Jones/SABC1.
Favourite African adverts - Wes Phelan

South African creative director Wes Phelan recently picked his favourite African advert for Africa.film, a new site showcasing Africa's best videos...

8 May 2018

How a better understanding of the seven ages of appetite could help us stay healthy
How a better understanding of the seven ages of appetite could help us stay healthy

Recent research has highlighted that the abundance of food cues - smells, sounds, advertising - in our environment is one of the main causes of overconsumption...

By Alex Johnstone 7 May 2018

Mbithi Masya, film director at Fat Rain Films, Kenya.
Celebrating African storytelling and craft

Mbithi Masya, film director at Fat Rain Films, Kenya, and a Ciclope Africa judge, talks about what Africa can bring to the international stage...

By Louise Marsland 26 Apr 2018

LIA and Gorilla Doctors announce new global competition
LIA and Gorilla Doctors announce new global competition

In partnership with Gorilla Doctors, LIA has initiated a global competition that is open to all creatives between the ages of 21 - 30 years...

23 Apr 2018

Ciclope Africa shone a light on local craft work
Ciclope Africa shone a light on local craft work

Francisco Condorelli, the director of Ciclope, tells Bizcommunty.Africa what he sees for the future of Ciclope and awards focused on craft rather than the 'big idea'...

By Louise Marsland 20 Apr 2018

(c) Ventsislav Bratovanov -
The line between news and advertising is blurring, according to study

According to the Global Communications Report, 64% of public relations professionals surveyed predict that in five years the average consumer will not be able to distinguish between news stories (earned media) and promotional content (paid media)...

20 Apr 2018

Philip Thomas, Ascential Events CEO and chairman-elect of Cannes Lions.
CMO Growth Council launched by Cannes Lions and ANA

The new CMO Growth Council will frame the future growth agenda for brands on the global stage...

17 Apr 2018

Classifieds app raises funding to expand in Africa
Classifieds app raises funding to expand in Africa

CoinAfrique, the most downloaded classifieds app in French-speaking Africa, aims to exceed 10 million monthly users by 2022...

13 Apr 2018

Faithie © –
Why and how to add ephemeral content to your marketing strategy

Temporary content and impermanence is the name of the game when it comes to social media for consumers in 2018. Here's why you're missing out if Snapchat, Periscope, Facebook Live and Instagram Stories aren't part of your brand's marketing strategy...

By Leigh Andrews 12 Apr 2018

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