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#PAMRO2017 OOH measurement solutions being rolled out in Africa

Out of home media in Africa has always had a major weakness in putting pressure on its prominence in advertising budgets because of a lack of audience measurement solutions. New measurement solutions being tested in Africa are changing this...

By Louise Marsland 31 Aug 2017

Now this is what I call advertising

Dentsu Aegis Network Tanzania recently flighted a billboard with a clever play on words, creating not only a lasting impression in the minds of consumers but also a brand story for Ndovu, special malt beer...

Issued by Dentsu Aegis Network 25 Oct 2016

Digital OOH displays promote social interaction in Tanzania

Samsung Electronics Tanzania, in partnership with one of Tanzania's outdoor players, Continental Outdoor Media, has embarked on an innovative campaign to share experiences among technologically empowered and social media-connected audiences...

17 Dec 2014

Alliance Media partners with Vodacom in Tanzania

Alliance Media and Vodacom have partnered on a new campaign focused on encouraging people to save money through their phones. Vodacom has started the M-Pawa campaign and the large-format billboards can be seen all over Tanzania...

Issued by Alliance Media 1 Dec 2014

Continental Outdoor continues to dominate Africa's DOOH growth!

Continental Outdoor is leading the way in paving South Africa and sub-Saharan Africa's roads, commuter and consumer convergence areas with digital advertising screens. It is fast expanding its network across Africa...

Issued by JCDecaux 27 Aug 2014

Alliance Media continues CSR in Tanzania

Alliance Media recently sponsored a billboard for the Tanzania Farmer's Market monthly event. The event was used to raise money for a new school building in Pangani.

Issued by Alliance Media 20 Feb 2014

The state of the nation: Advertising in Africa

Is Africa the Dark Continent when it comes to the advertising industry? On the contrary, says Alan Edgar, Regional Creative Director, Ogilvy Africa and one of regional judges for African and Middle Eastern categories at this year's Loeries. It's alive and vibrant, but in dire need of world-class tertiary training institutions to tap into that potential.

By Staff Reporter 21 Sep 2013

Y&R: I have an agency...

Y&R is committed to having 20 agencies on the African continent by 2015. Leading the charge to achieve this is Yossi Schwartz, chairman of Y&R South Africa.

By Danette Breitenbach 5 Sep 2013

Alliance Media awarded Superbrand status

Alliance Media has recently been awarded Superbrand Status by Superbrands, the world's largest independent arbiter of branding. The award has been made for the period 2012 - 2014.

Issued by Alliance Media 15 May 2013

[2013 trends] Africa poised for a great future

As 2013 commences, afro-pessimism seems to cede to afro-optimism. There is a global consensus: Africa is poised for a great future. What will be the impact of Africa's growth on our industry? What will be the major trends of the year? In the business world, predicting the future is a crucial exercise.

By Nandkishor Buty 30 Jan 2013

Alliance Media dominates in Burundi

Alliance Media Burundi has recently completed the installation of various new billboard structures in the East African country. The structures are all fully imported large format advertising devices whose advertising has been taken up by the country's leading brands.

Issued by Alliance Media 12 Dec 2012

Inner city circles transformed into 'works of art'

Traffic calming circles in Dar es Salaam, Tanzania, have been tranformed into 'works of art' as part of that city's urban regeneration and beautification initiative. Continental Outdoor Media worked in conjunction with local artists to beautify this road infrastructure.

12 Jul 2012

African inner city rejuvenation begins with traffic circles

Traffic calming circles in Dar es Salaam, Tanzania, have been upgraded to 'works of art' as part of that city's urban regeneration and beautification initiative. Continental Outdoor Media worked in conjunction with local artists to beautify this road infrastructure.

Issued by JCDecaux 11 Jul 2012

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