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BizTrends 2018


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The true value of Twitter for brands that want to be effective

Why do brands need Twitter if there are hundreds of channels that already clutter our days? Shae Leigh explores the reasons why Twitter is still very relevant...

By Shae Leigh 1 day ago

Facebook launches Trip Consideration tool

Facebook recently rolled out a new ad-optimisation programme called Trip Consideration. The new tool is only applicable to travel-related companies and offers an opportunity to turn travel intention into conversion...

14 Mar 2018

Zimbabwe's economic recovery presented to investors

President of Zimbabwe, Emmerson Mnangagwa, will present his economic recovery project at the Africa CEO Forum hosted by Jeune Afrique Media Group, later this month...

13 Mar 2018

Consumer confidence in Africa reaches an all-time high in February

Africa's first monthly consumer confidence index (KIC Score) rose 1% in February to +13, its highest level since the inception of the measure in June 2016...

13 Mar 2018

Short and sweet - Storytelling for digital marketers

Storytelling in branding is not a new concept. It is something that brands have mastered and failed at, left impressions and created legacies through. The best campaigns have been identified through their storytelling and connecting with their consumers...

By Romi Adler 12 Mar 2018

Youth, economy on Africa agenda at Commonwealth Africa Summit

Climate change, youth political participation, the economy and security, top the agenda at the Commonwealth Africa Summit 2018 in London this week...

12 Mar 2018

Building a business for the long-term in Africa

A successful business in Africa, like MTN, has a number of key principles that underpin the success of businesses in Africa, including building a strong market position while maintaining a challenger mindset, a strong brand, modern technology and great people...

8 Mar 2018

Africa's new winning companies

Africa is now at a stage whereby it is continuously seeing new and existing winning companies - due largely to disruptive and innovative business models...

7 Mar 2018

Africa's growth story celebrated

The 5th Annual Commonwealth Africa Summit in London, in March, will take place under the theme 'Common Good'...

5 Mar 2018

#DigitalSummit2018: Championing diversity in digital

Catherine Grenfell, ex-5FM presenter who co-founded and manages The Eye radio station, opened this year's IAB Digital Summit sharing her experience of digital and what she predicts for the industry...

By Jessica Tennant 5 Mar 2018

Creating safer cities to help drive greater economic growth

The majority of the world's citizens reside in urban areas and when cities are managed effectively, they can provide their inhabitants with vital opportunities for economic development...

By Roy Alves 5 Mar 2018

#FortReview: "How creativity can save lives when put to good use" - Annie Raman

Here's how Fort Review is changing perceptions and giving a voice to issues of industry equality, as well as the rise of advertising that goes beyond just punting a product to actually solving a societal issue...

By Leigh Andrews 1 Mar 2018

The time for Africa is not now - Africa is now

If you have not seen it, global is fast looking at Africa more and more as a place of innovation...

By Khangelani Dziba 28 Feb 2018

How to increase ad spend in Nigeria

There's plenty of money in Nigeria, but will it be enough to woo back brands, asks a creative director in Lagos...?

By Mike Archer 23 Feb 2018

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