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Biz Takeout's

Episode 175: Agency Focus with creative service agency, Havas Boondoggle.

Date: 26 May 2016
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Why it's time African researchers stopped working in silos

Even though most African countries face similar health and developmental challenges, researchers work in silos...

By Thomas Kariuki 26 May 2016

Scoring in online publishing in Africa

The need for relevant, locally appropriate content in Africa will drive growth in online publishing...

23 May 2016

BrandsEye launches 360 media monitoring solution

BrandsEye is now able to monitor traditional media, including print and broadcast, alongside its existing offering of tracking social media and online news...

22 May 2016

Data safari: Mapping emerging Africa's analytics

IQturf Consulting Services, an analytics-driven solution provider, is rolling out a new data solution for Africa's 'emerging set': Kenya, Tanzania, Ghana and Nigeria...

28 Dec 2015

Highlights from the Pamro Conference 2015

Joe Otin, CEO of The Collective, an interactive ad agency in Kenya, was elected President of the Pan African Media Research Organisation (Pamro) and Jennifer Daniel won the 2015 Piet Smit Achiever of the Year Award...

4 Sep 2015

Researching OOH methodologies at PAMRO

At the Pan African Media Research Organisation's (PAMRO) conference, taking place in Dar es Salaam from 23-26 August 2015, delegates will have the chance to keep abreast of the latest developments in OOH metrics and ratings...

18 Aug 2015

PAMRO 2015 in Tanzania offers top media research speakers

PAMRO has lined up a bank of international speakers representative of the best minds in media research methodologies who will discuss the latest global trends...

22 Jul 2015

PAMRO conference to tap into African media research

The 16th annual Pan African Media Research Organisation (PAMRO) conference is set to take place this year in Tanzania from 23 - 26 August at the Best Western Coral Beach Hotel, Dar es Salaam...

3 Jul 2015

The mobile revolution in Africa

The influx of mobile phone has enhanced ease of access across the world - no more so than in Africa...

17 Apr 2015

PAMRO meeting on Media Research for One Continent

The 16th PAMRO meeting and All Africa Media Research Conference will take place from 23 - 26 August 2015 in Dar es Salaam, Tanzania at the Best Western Coral Beach Hotel...

9 Apr 2015

The eight criteria that distinguish B2B markets from B2C markets

WASHINGTON DC, US: The B2B market is different in fundamental ways from the B2C sector. This article discusses the eight key criteria that distinguish B2B markets with implications that directly affect market research...

By Priority Metrics Group, via Ashlan Bonnell 28 Mar 2015

Increased internet access set to boost consumer spend

A new PwC report, released yesterday, 18 September 2014, predicts that increased internet access will generate more consumer spend than any other media product or service in the next five...

19 Sep 2014

GeoPoll report on TV ratings in Africa

Real-time mobile survey platform, GeoPoll, has released initial findings on World Cup television audiences in Ghana, Kenya, Nigeria, Tanzania and Uganda, representing ratings from more than 300 million African citizens.

18 Jun 2014

The story of the African consumer

Trying to define the average African consumer is near impossible. Tastes and shopping habits are unique to each country, with differences found between regions and even cities within a country.

By Laine Barnard 3 Jun 2014

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