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Episode 146: Global insights from Effective Measure CEO

Date: 27 Aug 2015
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Researching OOH methodologies at PAMRO

At the Pan African Media Research Organisation's (PAMRO) conference, taking place in Dar es Salaam from 23-26 August 2015, delegates will have the chance to keep abreast of the latest developments in OOH metrics and ratings...

18 Aug 2015 10:47

PAMRO 2015 in Tanzania offers top media research speakers

PAMRO has lined up a bank of international speakers representative of the best minds in media research methodologies who will discuss the latest global trends...

22 Jul 2015 09:23



PAMRO conference to tap into African media research

The 16th annual Pan African Media Research Organisation (PAMRO) conference is set to take place this year in Tanzania from 23 - 26 August at the Best Western Coral Beach Hotel, Dar es Salaam...

3 Jul 2015 12:42

The mobile revolution in Africa

The influx of mobile phone has enhanced ease of access across the world - no more so than in Africa...

17 Apr 2015 15:25

PAMRO meeting on Media Research for One Continent

The 16th PAMRO meeting and All Africa Media Research Conference will take place from 23 - 26 August 2015 in Dar es Salaam, Tanzania at the Best Western Coral Beach Hotel...

9 Apr 2015 11:15

The eight criteria that distinguish B2B markets from B2C markets

WASHINGTON DC, US: The B2B market is different in fundamental ways from the B2C sector. This article discusses the eight key criteria that distinguish B2B markets with implications that directly affect market research...

By Priority Metrics Group, via Ashlan Bonnell 28 Mar 2015 12:21

Increased internet access set to boost consumer spend

A new PwC report, released yesterday, 18 September 2014, predicts that increased internet access will generate more consumer spend than any other media product or service in the next five...

19 Sep 2014 06:16

GeoPoll report on TV ratings in Africa

Real-time mobile survey platform, GeoPoll, has released initial findings on World Cup television audiences in Ghana, Kenya, Nigeria, Tanzania and Uganda, representing ratings from more than 300 million African citizens.

18 Jun 2014 10:57

The story of the African consumer

Trying to define the average African consumer is near impossible. Tastes and shopping habits are unique to each country, with differences found between regions and even cities within a country.

By Laine Barnard 3 Jun 2014 08:59

Bottom line: It's about Africa

Africa is the story, actually the big story is Africa*. This was the message from Malcolm Horne, of Broll at the fourth South African Council of Shopping Centres (SACSC) annual research conference.

By Danette Breitenbach 11 Apr 2014 09:35

ZenithOptimedia releases its 'Global Adspend' forecasts

According to ZenithOptimedia's new Advertising Expenditure Forecasts, global adspend will be boosted this year by the three 'semi-quadrennial' events...

9 Apr 2014 10:03

Luxury goods firms taking the battle to Africa

Investment interest has grown in Africa's frontier markets this year and the region is set to become a key battleground for the luxury goods industry.

By Zeenat Moorad 27 Dec 2013 10:57

'Beyond Retail' for Africa

Professional services firm, Deloitte was a title sponsor of the inaugural World Retail Congress Africa, held last month in Sandton. I spoke to Ilse du Toit, a manager within the Strategy & Innovation practice at Deloitte Consulting.

By Danette Breitenbach 17 Dec 2013 08:48

[2013 trends] Africa poised for a great future

As 2013 commences, afro-pessimism seems to cede to afro-optimism. There is a global consensus: Africa is poised for a great future. What will be the impact of Africa's growth on our industry? What will be the major trends of the year? In the business world, predicting the future is a crucial exercise.

By Nandkishor Buty 30 Jan 2013 12:39

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