Over the years, advertising has lost its psychological influence and subliminal power. These days, consumers and the public in general value the information they find in respectable media sources...
By Nicolas Pompigne-Mognard 30 Sep 2015 11:49
Is Africa the Dark Continent when it comes to the advertising industry? On the contrary, says Alan Edgar, Regional Creative Director, Ogilvy Africa and one of regional judges for African and Middle Eastern categories at this year's Loeries. It's alive and vibrant, but in dire need of world-class tertiary training institutions to tap into that potential.
By Staff Reporter 21 Sep 2013 14:25
Growing sophistication in African markets outside SA is creating demand for specialist consultants that bring together clients and communications agencies.
5 Aug 2013 10:08
Global public relations and communications firm, Hill+Knowlton Strategies, is expanding its African footprint with the launch of Hill+Knowlton Strategies South Africa. This follows the acquisition of South African agency Corporate Communications Consultants (Corpcom).
26 Jul 2013 09:51
Tigo Tanzania has been named among the top global socially devoted brands on Facebook in a report issued by SocialBakers on the 7 February 2013, covering a study on the world's top 10 socially devoted brands on Facebook in the last quarter of 2012. Tigo Tanzania is the only telecom company from central, eastern and southern Africa in the ranking among some of the world's biggest brands.
19 Feb 2013 10:48
The African Development Bank (AfDB) plans to bring more than 300 international journalists to Arusha where the AfDB intends to launch new efforts to re-brand the image of the African continent.
23 Apr 2012 14:30
The African Press Organisation (APO) yesterday, 19 April 2012, announced a new contract with the African Development Bank (AfDB) under which APO will provide media relations services to promote the AfDB Annual Meetings to be held in Arusha, Tanzania, from 28 May to 1 June 2012.
20 Apr 2012 09:49
Nova Nee, a public relations agency in Kenya has set its eyes on the East African market amidst cut throat competition for accounts by established domestic and multinational firms in the region. Beth Maina-Mwaura, the firm's managing director spoke to Bizcommunity about the firm's plans.
By Walter Wafula 21 Sep 2011 13:27
The Loerie Awards has introduced a PR category to this year's awards. Public Relations Industry of Southern Africa (PRISA) spokesperson Bridget von Holdt believes the move is indicative of the importance of strategic communication in the overall communication mix and that the inclusion of PR exposes other industries to the real value of strategic communication and its vital role in brand management.
20 Apr 2011 13:11
In the media relations category of the International Association of Business Communicators (IABC) African Gold Quill Awards, PR Worx won for its Anglo American's CSI publicity activities. It received the highest publicity category score in Africa, after the first tier of judging, so the entry will be submitted to the second round of international adjudication in the US.
28 Mar 2011 09:13
The Loerie Awards launched its 2011 campaign, Tuesday 15 March 2011, entitled "Don't hate. Create", created by Draftfcb and supported by a mobisite and specially developed augmented reality apps, linking digital technology to the printed media, along with a revamp of its award categories.
15 Mar 2011 13:19
Here is a roundup of the posts published on sxswsa.co.za this weekend. We're over halfway through SxSW Interactive in Austin, Texas, but there's still plenty material in the works, so keep an eye on the blog for another few days. Also, follow @sxswsa, or the entire #sxswsa Twitter list. [view twitterfall]
By Ivo Vegter: @sxswsa 14 Mar 2011 13:15
The sixth Maputo International Advertising Festival will take place from 25-27 May 2011, AMEP - the Mozambican Marketing, Advertising and Public Relations Association announced yesterday. The festival recognises advertising agencies, producers and communications companies worldwide especially from Africa and the Indian Ocean regions.
23 Feb 2011 07:22
This week, Kenya Airways CEO Titus Naikuni presented an update on the company's performance following the post-election unrest.
11 Feb 2008 10:56