Prior investigation of potential markets in Africa is invaluable in preventing massive mistakes...
6 Sep 2017
The third annual JDA Consumer Survey reveals that about 54% of respondents prefer to shop in-store to other channels...
26 Jul 2017
The influx of mobile phone has enhanced ease of access across the world - no more so than in Africa...
17 Apr 2015
WASHINGTON DC, US: The B2B market is different in fundamental ways from the B2C sector. This article discusses the eight key criteria that distinguish B2B markets with implications that directly affect market research...
Priority Metrics Group, via Ashlan Bonnell 28 Mar 2015
According to ZenithOptimedia's new Advertising Expenditure Forecasts, global adspend will be boosted this year by the three 'semi-quadrennial' events...
9 Apr 2014
NEW YORK, US: Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to from Nielsen, a leading global provider of insights and analytics into what consumers watch and buy.
9 Nov 2011
Companies doing business in Africa face several uncertainties, including how tax authorities will handle transfer pricing (TP). It is vital that organisations prepare comprehensive documentation to demonstrate their application of the arm's length principle and the procedures followed.
5 Apr 2011
NEW YORK, US: Consumer confidence fell in 25 out of 52 countries in Q4 2010 as hope for a global economic recovery evaporated at the end of last year, according to the latest edition of the Nielsen Global Consumer Confidence Index, which tracks consumer confidence, major concerns and spending intentions among online consumers.
27 Jan 2011
NEW YORK, US: After an upbeat start to the year with two consecutive quarters of increases in optimism, global consumer confidence fell three points in September to an Index of 90 as consumers' hopes for a full economic recovery this year fades in most parts of the world, according to the latest edition of the Nielsen Global Consumer Confidence Index.
27 Oct 2010
RESTON, US: comScore, Inc yesterday, 29 July 2010, released a global report on women's online usage titled, Women on the Web: How Women are Shaping the Internet, which provides an in-depth analysis of the female Internet user, highlighting key trends by Internet activity, worldwide region and digital channel.
29 Jul 2010