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Biz Takeout's

Episode 186: PR chat with Marcus Brewster and the new on-demand PR service.

Date: 26 Aug 2016
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Programmatic advertising increases globally

In 2016, more than 60% of global digital display advertising will be made up of programmatic ads - online display ads placed using a combination of artificial intelligence and real-time bidding...

19 Jul 2016

How to create high impact advertising

Over the past few articles (more than 50 in fact) we have discussed various ways of how to develop and create good advertising. If you haven't read them all then you should consider doing so now...

By Chris Brewer 18 Jul 2016

Removing stereotypes in advertising - Unilever launches #unstereotype

To remove the stereotypes in advertising, Unilever announced at Cannes #unstereotype, its global ambition for all of its brands and the industry at large to advance advertising away from stereotypical portrayals of gender...

18 Jul 2016

The power of long-form content in corporate social responsibility

You can't turn on a screen in 2016 without seeing an example of branded content or native advertising flit across your eyes...

By Spero Patricios, Issued by Launch Factory 18 Jul 2016

Ecobank launches new consumer campaign

Ecobank launches 'Move On Up' consumer campaign to promote its brand across Africa...

28 Jun 2016

#TRENDING: What do an umbrella, a shark and a house plant have in common?

The influential Consumer Goods Forum summit was held in Africa for the first time - these are the top trends emerging...

By Louise Marsland 20 Jun 2016

#CGFsummit: Reasons to believe in Africa

There are many reasons to invest in Africa and even more reasons to believe in Africa, international delegates were told at the Consumer Goods Forum global summit in Cape Town...

By Louise Marsland 17 Jun 2016

#CGFSummit: Future of retailing in sub-Saharan Africa

Five things you need to know about the future of the retail market in sub-Saharan Africa...

By Louise Marsland 16 Jun 2016

First Pan-African OOH measurement product

GeoPoll, Kantar Media, and Cuende announce first Pan-African Out of Home measurement product...

2 Jun 2016

Welcome to Jozi, Africa!

Campaign launched to entice business travelers from Africa to stay and sample tourist wares of Johannesburg...

1 Jun 2016

Africa is poised for a digital revolution

Africa's CEOs look to innovation and technology to boost growth in a challenging global economic environment...

23 May 2016

Increased internet access set to boost consumer spend

A new PwC report, released yesterday, 18 September 2014, predicts that increased internet access will generate more consumer spend than any other media product or service in the next five...

19 Sep 2014

ZenithOptimedia releases its 'Global Adspend' forecasts

According to ZenithOptimedia's new Advertising Expenditure Forecasts, global adspend will be boosted this year by the three 'semi-quadrennial' events...

9 Apr 2014

Winning advertising creative - you get what you brief

A brand manager's dream: Produce a TV advert showcasing the benefits of a product whilst bringing a tear to the consumer's eye and galvanising them to rush out to purchase it.

By Dina Saffer-Myers 18 Mar 2014

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